imf interoperable master format business situation

IMFInteroperable Master Format

Business Situation

IMF - Overview

• Introduction

• Structure

• How does it work?

• Standardization status

• What’s new?

• Business Cases

introduction

Industry issues

• International film distribution results in thousands of different versions

• Various edited versions

• Various audio versions

• Various subtitle combinations

• Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc)

introduction

History

• 2007 – «Studios» discuss about a common distribution format

• 2008 – USC ETC hosts discussions

• 2011 – USC ETC publishes IMF spec 1.0

• 2011 – SMPTE starts working on IMF (35PM50 Group)

• 2013 – SMPTE releases first IMF specification

• 2013 – France’s CST releases Film Archive extension proposal

IMF Structure

IMP Interoperable Master Package

IMF Version Management

IMF Version Management

IMF Version Management

IMF Version Management

BASE TRACK

INSERTS

IMF Version Management

French Composition Playlist

IMF Version Management

German Composition Playlist

IMF Version Management

Italian Composition Playlist

IMF Version Management

IMF Applications

CORE FRAMEWORK(Metadata, Packing, Asset Management)

APP #1

MXFUncomp.

DPX

APP #2

MXFJPEG2000Broadcast

HD

APP #2e

MXFJPEG2000Broadcast

UHDTV

APP #3

MXFMPEG4 SStP

BroadcastHD

APP #2e+

MXFJPEG2000

Film Archive

IMF Applications

App #2 - Essence Components

• MXF AS-02

• JPEG 2000 Broadcast Profile HD

• RGB & YUV

• Lossy & Lossless

• Audio stored as MXF wrapped PCM

IMF Applications

App #2e - Essence Components

• MXF AS-02

• JPEG 2000 Broadcast Profile UHDTV

• RGB & YUV

• REC2020

• Lossy & Lossless

• Audio stored as MXF wrapped PCM

IMF for Film Archives

App #2e+ (CST proposal)

• JPEG2000

• 16bit encoding

• XYZ color space (conversion from DSM to XYZ left to the lab)

• 4:4:4 color sampling

• Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions

• Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps

Standardization Status

SMPTE released standards

• ST-2067-2 Core Constraints

• ST-2067-3 Composition Playlist

• ST-2067-5 Essence Component

• ST-2067-20 Application #2

• ST-2067-21 Application #2 Extended

• ST-2067-30 Application #3

IMF Transcoding

HD

SD

2K/4K

COMPOSITION PLAYLIST

OUTPUT PROFILE LISTS

Transcoding instructions stored as metadata

What is new?

New trends & market opportunities

• 4K & UHDTV

• High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC)

• Catalog remastering

• New successful distribution channels (e.g. Netflix)

Business cases

Sony Pictures

• 100 catalog titles remastered in UHDTV

• Blu-Ray HD (sold as remastered in 4K)

• Sony’s 4K VoD platform

• Online distribution partners

• IMF App 2e used (xvYCC)

Business cases

Netflix

• 50 million members in nearly 50 countries

• more than one billion hours of TV shows and movies per month

• 2014 investment: over $400M on technology development

• Netfilx Preferred Vendors

• IMF App 2e used (YCbCr 4:2:2)

contact information

FOR MORE INFORMATION

www.marquise-tech.com

contact@marquise-tech.com