implementing a cross organisation social media strategy and getting results

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By Bertie Bosrédon - Breast Cancer Care

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Bertie Bosrédon*@cafedumonde . info@nfp.org.uk

*/bow-ray-dom/

social media @BCCare

here for anyone affected by breast cancer

Monarchy

Democracy

Social model

here for anyone affected by breast cancer

Claude

61

Dijon (France)

revolution

1 post every 4 minutes

1500+ active users / month

60,000 visitors / month

8 hours of moderation / day

Guidelines

Training

Staff survey

+55%CEO

TRUSTEE

Social media training

Private Facebook group

Social media plan

Celebrity tweets

Promo and live blogging

Followers

@replies

Retweets

Clicks

Fans

Likes

Comments

Visits

Anecdotes

Survey

Guidelines

Training

Empower

Monitor

Report

Learn

More interactivity (multimedia, UGC…)

More conversations

New website (open source) / online magazine

Any questions?

Bertie Bosrédon*@cafedumonde . info@nfp.org.uk

*/bow-ray-dom/

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