indicator womenswear

16 Drapers June 20 2009

indicator

womenswear

Drapers spoke to 50 independents about their lingerie business for the week ending June 6. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

lingerieCasual bra styles were independent lingerie retailers’ best-selling styles as the summer sun came out, with push-up bras dropping off the best-selling style chart. Marie Jo topped the best-selling brand chart, while for spring 10 many retailers are looking forward to Chantelle’s collection.

Top 10 Best-selling brands of the week

1 Marie Jo2 prima Donna3 Lejaby4 Triumph5 Fantasie6 Vanity Fair7 Aubade8 Lise Charmel9 Chantelle10 Elle Macpherson Intimates

Top 5Best-selling styles of the week

1 T-shirt bra2 Balconette bra3 plunge bra4 Full-cup bra5 Strapless bra

Top 5Best-selling balconette bra brands of the week

1 Aubade2 Fantasie3 Marie Jo4 Chantelle5 prima Donna

Quickfire questions

What percentage of your sales is made up of swimwear?

0% to 20% 56%21% to 40% 36%41%-plus 8%

What do you think is the must-have brand at the moment?

1 Chantelle2 Marie Jo3 prima Donna

What brand’s collection are you most looking forward to for spring 10?

1 Chantelle2 prima Donna3 Lejaby

To view the latest lingerie trends, go to www.drapersonline.com/trends/lingerie

Our nightwear is more of an add-on purchase. We sell more in winterLynda Walsh, owner of Camille in Stratford upon Avon, Warwickshire

Staying ahead of its rivals: Marie Jo

Spring to mind: prima Donna

Net threat: Figleaves’ website

of lingerie retailers’ bra sales are made up of D-cup size or over

53%

Anyone who is a D-cup and over will look in places other than the high street for the right size and fitHarriet Wilkes, owner of Barbarella in Worcester

of lingerie retailers sell sleepwear

80%

00%Better

00% Same

00% Worse

Fashion in figures

22%Better

48% Same

30% Worse

Total week’s takings

Average spend

DATE:week ending june 6 2009

0.4% Year-on-year change

£4,060Average:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending june 6 2009

Average:

£70.17

How does your week’s business compare with this time last year?

Who do you consider to be your biggest competitor?

1 Figleaves.com2 Rival independents3 Bravissimo

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