industry weapon's 2015 design blog recap

RECAP OF

2015DESIGNBLOGS

Another year has zoomed past, and if you’ve kept up with our design blogs, you’re well on your way to creating great digital content. If you’ve missed a few posts, no worries! We’ve put together an overview of every design blog we’ve published this year. So grab your thinking cap, it’s cram time! (Be sure to download the free content at the bottom of each blog post!)

52%OF CONSUMERS SAID THEY ARE

LESS WILLINGTO ENTER A STORE WITH

MISSPELLEDAPPEALING

68%OF AMERICANS HAVE

PURCHASEDA PRODUCT OR SERVICEJUST BECAUSE THE SIGN WAS

VISUALLYOR POORLY-MADESIGNS

Source: FedEx Office Signs of the Times Survey

OCT2015

A lot of times we want a touch experience because it has the cool-factor of being modern and attractive, but if the content is not compelling, that cool-factor dwindles fast. Find out when touch capabilities work, and when they’re ineffective.

OCT2015

YOURDESIGNMATTERS

Repetition inDigital SignageDesignDesignDesign

AUG2015

YOURDESIGNMATTERS

When designing digital signage, repetition refers to the use of the same or similar elements across multiple slides. This helps to make your campaigns flow together, while giving your channels a sense of unity and cohesiveness.

EXAMPLE: THE BACKGROUND AND TEMPLATE CUTOUTS REMAIN THE SAME, REPETITION!

AUG2015

YOURDESIGNMATTERS

TIP:Don’t have a series of slides about the school dance be interrupted by slides about football tryouts!

AUG2015

YOURDESIGNMATTERSClose Encounters with Proximity in Digital Signage Design

JULY2015

YOURDESIGNMATTERSProximity is defined as “nearness in space, relationship, or time.” We discussed all the ways proximity affects your digital content, including: proximity of space, proximity of relationship, and proximity of time.

JULY2015

YOURDESIGNMATTERSTIP:Don’t crowd your campaigns with a ton of media. Evenly space out images and widgets.

BAD: CROWDED, NOT USING THE SPACE

GOOD:EVENLYSPACED

JULY2015

TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS

JUNE2015

TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS

DID YOU KNOW THAT90% OF INFOTRANSMITTED TO THEBRAIN IS VISUAL

AND

40% OF PEOPLERESPOND BETTERRESPOND BETTERTO VISUALS

Source: http://www.socialmediatoday.com/content/complete-guide-visual-content-science-tools-and-strategy-creating-killer-images

JUNE2015

TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS

We put together the Top 5 Ways to utilize digital signage campaigns: Content Programs, Media Campaigns, Updated Content Assets, Real Time Automated Stats, and and Automated Feeds.

JUNE2015

Composition: Do This, Not That.

MAY2015

Poorly composed signage will fail to gain your viewer’s attention, confuse your audience, and be difficult to read. Aesthetically composed signage will look more appealing on your screens, capture the viewer’s attention, and promote readability.

MAY2015

TIP:Using the rule of thirds easily organizes your slide’s design.

BAD:UNORGANIZED,NO CLEARMESSAGE.

GOOD:USING THIRDSAND A GRIDTO ORGANIZE

MAY2015

Creating PowerPoint Templates for Digital Signage

APRIL2015

Designing your templates in PowerPoint is one of the easiest, low tech ways to create templates for your digital content. We covered: color, texture, images, shapes, and logo practices.

APRIL2015

TIP:LED technology repels eye when it emits white. Use PowerPoint’s pattern option to give the background of your content a sense of dimension.

Source: Steen.com, http://www.steen.com/wp-content/uploads/2013/03/DigitalBBDesignTips.pdf

APRIL2015

RECAP OF

2015DESIGNBLOGS

That is a wrap for this year.Stay tuned for January and make sure to sign up to receive our blog updates.