industry weapon's 2015 design blog recap
TRANSCRIPT
RECAP OF
2015DESIGNBLOGS
Another year has zoomed past, and if you’ve kept up with our design blogs, you’re well on your way to creating great digital content. If you’ve missed a few posts, no worries! We’ve put together an overview of every design blog we’ve published this year. So grab your thinking cap, it’s cram time! (Be sure to download the free content at the bottom of each blog post!)
52%OF CONSUMERS SAID THEY ARE
LESS WILLINGTO ENTER A STORE WITH
MISSPELLEDAPPEALING
68%OF AMERICANS HAVE
PURCHASEDA PRODUCT OR SERVICEJUST BECAUSE THE SIGN WAS
VISUALLYOR POORLY-MADESIGNS
Source: FedEx Office Signs of the Times Survey
OCT2015
A lot of times we want a touch experience because it has the cool-factor of being modern and attractive, but if the content is not compelling, that cool-factor dwindles fast. Find out when touch capabilities work, and when they’re ineffective.
OCT2015
YOURDESIGNMATTERS
Repetition inDigital SignageDesignDesignDesign
AUG2015
YOURDESIGNMATTERS
When designing digital signage, repetition refers to the use of the same or similar elements across multiple slides. This helps to make your campaigns flow together, while giving your channels a sense of unity and cohesiveness.
EXAMPLE: THE BACKGROUND AND TEMPLATE CUTOUTS REMAIN THE SAME, REPETITION!
AUG2015
YOURDESIGNMATTERS
TIP:Don’t have a series of slides about the school dance be interrupted by slides about football tryouts!
AUG2015
YOURDESIGNMATTERSClose Encounters with Proximity in Digital Signage Design
JULY2015
YOURDESIGNMATTERSProximity is defined as “nearness in space, relationship, or time.” We discussed all the ways proximity affects your digital content, including: proximity of space, proximity of relationship, and proximity of time.
JULY2015
YOURDESIGNMATTERSTIP:Don’t crowd your campaigns with a ton of media. Evenly space out images and widgets.
BAD: CROWDED, NOT USING THE SPACE
GOOD:EVENLYSPACED
JULY2015
TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS
JUNE2015
TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS
DID YOU KNOW THAT90% OF INFOTRANSMITTED TO THEBRAIN IS VISUAL
AND
40% OF PEOPLERESPOND BETTERRESPOND BETTERTO VISUALS
Source: http://www.socialmediatoday.com/content/complete-guide-visual-content-science-tools-and-strategy-creating-killer-images
JUNE2015
TOP 5EASIEST WAYS TO CREATEDIGITAL SIGNAGECAMPAIGNS
We put together the Top 5 Ways to utilize digital signage campaigns: Content Programs, Media Campaigns, Updated Content Assets, Real Time Automated Stats, and and Automated Feeds.
JUNE2015
Composition: Do This, Not That.
MAY2015
Poorly composed signage will fail to gain your viewer’s attention, confuse your audience, and be difficult to read. Aesthetically composed signage will look more appealing on your screens, capture the viewer’s attention, and promote readability.
MAY2015
TIP:Using the rule of thirds easily organizes your slide’s design.
BAD:UNORGANIZED,NO CLEARMESSAGE.
GOOD:USING THIRDSAND A GRIDTO ORGANIZE
MAY2015
Creating PowerPoint Templates for Digital Signage
APRIL2015
Designing your templates in PowerPoint is one of the easiest, low tech ways to create templates for your digital content. We covered: color, texture, images, shapes, and logo practices.
APRIL2015
TIP:LED technology repels eye when it emits white. Use PowerPoint’s pattern option to give the background of your content a sense of dimension.
Source: Steen.com, http://www.steen.com/wp-content/uploads/2013/03/DigitalBBDesignTips.pdf
APRIL2015
RECAP OF
2015DESIGNBLOGS
That is a wrap for this year.Stay tuned for January and make sure to sign up to receive our blog updates.