infographic: will you be mine?

REMEMBER, IT’S NOT ABOUT YOU... IT’S ABOUT THEM.While you may be hesitant to jump in feet first, consumers were ready for contextually relevant, digital in-store experiences... yesterday.

Personalized coupons and exclusive offers

85%Recommendations based

on what friends/family have purchased

54%

Recommendations for speci�c products to purchase

64%

48%believe that sales associates using the latest technology

improves their shoppingexperience

60%would buy more as a

result of in-store proximity marketing messages through

beacons

61%believe kiosks / interactive

screens for location / product information improves their

shopping experience

AND, CONSUMERS PREFER TO SHOP IN STORES THAT OFFER:

They’re savvy, connected and in charge. Here’s how to win the heart of today’s consumer.

Will You Be Mine?

DON’T PLAY HARD TO GET... NO-ONE LIKES THAT!Today’s consumers are accustomed to an “always on” mentality. So when it comes to accessing information, make it easy AND make it mobile.

79 %of smartphone users have their phones with them for 22 hrs a day

shoppers who tried to find information w/in a store said they couldn’tand 43% left frustrated

in2 3

70%THESE KINDS OF TARGETED OFFERS WORK BEST IF YOU LISTEN TO THE CONSUMER...

of customers believe brands have a self-centered desire to increase pro�ts

of consumers research in store

53% 47%of consumers research online

FOCUS ON DIGITAL... JUST DON’T FORGETTHE CUSTOMER EXPERIENCE.Today’s consumers’ sense of loyalty is often eclipsed by personalized, tailored, quick and easy buying experiences.

87% of consumers want more meaningful relationships with brands but only 17% believe brands deliver

87% 17%

$1.6T in U.S. revenue is up for grabs due to consumer brand switching after an unsatis-factory experience, up 29% since 2010.

$1.6T

Are your in-store marketing efforts winning over today’s consumers? InReality helps companies increase store sales by innovating how customers experience their brand.

2015 InReality. All rights reserved.©

SOURCES:http://www.adweek.com/socialtimes/smartphones/480485http://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdfhttp://www.motorolasolutions.com/promo/retail/docs/msi/7th_Annual_MSI%20_Shopping_Study_Highlights-2014.pdfhttp://www.swirl.com/swirl-releases-results-retail-store-beacon-marketing-campaigns/http://www.adweek.com/prnewser/study-83-percent-of-consumers-unsatis�ed-by-relationships-with-brands/102404http://newsroom.accenture.com/news/us-switching-economy-up-29-percent-since-2010-as-companies-struggle-to-keep-up-with-the-nonstop-customer-�nds-accenture.print

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