information architecture - introduction

Information Architecture&

User Experience

Welcome to the Jungle !

Definition

Peter Morville and Louis Rosenfeld

Definition…according to Morville and Rosenfeld

1. The structural design of shared information environments.

2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.

3. The art and science of shaping information products and experiences to support usability and findability.

4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

Criticism & Debate

“… its focus is on the practical rather than theoretical domain, with guidance on how to

implement Web sites and intranets that support management and growth of

information.”

Dillon, Andrew and Turnbull, Don (2010) ‘Information Architecture’, Encyclopedia of Library and Information Sciences, 3rd Edition

Contradiction with Richard Saul Wurman’s definition

“the emerging 21st century professional . . . focused upon clarity, human understanding, and the science of the organization of information.”

Criticism & Debate

Why IA matters ?

1. Cost of finding information

2. Cost of not-finding the information

3. Cost of redesign

4. Value to the brand

5. Cost of training

Dan Ryan, The Role and Importance of Information Architecture (http://www.verndale.com/Our-Thinking/The-Role-

and-Importance-of-Information-Architecture.aspx)

Information Architect

Where do Info Architects come from ?

IA Involvements

IA Summit 2014, March 25: Path Ahead

IA Institute iainsitute.org

ASIS&T Evangelizes

information profession and holds conferences and publication.

Semantic Web

Web 3.0

=

Even when romancing…

Future of IA

IA Summit 2014: Path Ahead

“IA may be the first profession thatfocuses on what many call the Semantic

Web of information” - Dillon,Turnbull…..….

Looks Great !

✔

Interaction Design

Definition

Interaction Design

Designing interactive products to support the way people communicate and interact in their everyday life.

Human Computer Interaction

Human Computer Interaction

Definition

The design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them.

HCI

Interaction Design

Interaction Design

HCI

concerned with theory, research and

practice of designing

for all kinds of products

concerned with the

design, evaluation and

implementation of

interactive computing system

for human use

UXUSER EXPERIENCE

…its not about how it looks!

UXUSER EXPERIENCE

UXUser experience encompasses various aspects of the end user’s interaction with the product.

Jakob Nielsen, Definition of User Experience, Blog (Nielsen Norman Group)

A few crucial observations

User Experience

A few crucial observations – User Experience

Form governs functionality

but

parts facing user

is

governed by the Psychology and

Behavior

of the user.

1

A few crucial observations – User Experience

A website is a self service product.

2

And, one last thing…

The biggest reason User Experience should matter to us is

because

it matters to our User

The biggest reason User Experience should matter to us is

because

it matters to our User

Thank you !