informative eco-system in local community learning to use new media for advocacy in vidzeme...
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Informative Eco-System in Local Community
Learning to Use New Media for Advocacy in Vidzeme University of
Applied Sciences
Visvaldis Valtenbergs
Challenges in Rural Areas
Decline Scenario
Migration of people to big cities and abroad
Withdrawal of services, shops, loss of skilled workers
Long term unemployment
Alternative Recovery Scenario
Increase the attractiveness of place
Create sustainable communities for life and work
Explore the power of narratives and story telling to capture immagination
Create lively public sphere. Relevance of local content
Power of Social Media in Public Sphere
Government, Media
People
Government,Media
People
Mass media paradigm Social media paradigm
What We Wanted to Achieve?
• Learn to inform and involve people using new media
• Collect and share useful information to local community
• Promote cooperation of local population, entrepreneurs, NGOs and local governments
Our Working Themes 1. Good News of the Neighbourhood - create hope, community feeling, support, provides
good life examples, inspires, encourages.... 2. Bought Locally. Local Businesses in Valmiera, services and products offered by local
businesses3. Accessibility of Higher Education. Student life conditions, environment, financial
support 4. Local Sports. Campaign to restore sport stadium in Cēsis town. 5. Looking for a Job. How to change fields of work? How to become self-employed? 6. Spirituality, religion and church. Campaign for including Christian education into
schools. 7. Students Abroad. Informal information site for students going to study abroad in
Erasmus and other programmes. 8. Our Country and Us. Blog promoting patriotism.9. Sustainable Environment. Promoting sustainable life style. Organizing “A Day Without
Cars” in Valmiera. 10. Crime in Valmiera. Crime prevention, self-defence. Providing eyewitness accounts.11. Participate. Encouraging formal and informal participation in community life.
“Government should not not do what we can do ourselves!” 12. Children and Parenting. Promote togetherness of young parents and their children. 13. Debate Club. Encourage the involvement of students and local community in debating
socially relevant topics in a format of British Parliamentary Debates.
What We Did?
• Made interest advocacy plans with problem analysis, work objectives, target groups and activities
• Set up blogs to inform and involve our target groups
• Organize real-life events
How We Did It? Group work managed through Ģoogle Docs – collaborative work documents where people can work simultaneously.
Us. 13 working Groups with students from Media Studies Journalism, Political Science, and Public Relations Programmes
Our blogs13 Blogs made by Blogger or Wordpress
Prepare real-life event
Advocacy Campaign Plans
Examples
Public Visibility. Republishing of blog entries in local news portal Valmiera24.lv
Debate Club was able to find outlet for their
Documenting real life activities. Student march “Day without a Car in Valmiera.”
Examples
Advocacy campaign of Student Debate Club helped debate team start webcasting debates with European Commission
Our Erasmus student experiences abroad. Blog became informal extension to University website
Lessons Learned • Greater enthusiasm leads to
better learning experience
• Internal collaboration and task division important for group success
• Campaign idea and content matters.
• Collaboration with local media and external stakeholders increases campaign success
• Networking among groups as organic outcome of the process
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