inmobi ipma feb2011.5972000
Post on 24-May-2015
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@inmobi
THE WORLD IS REALLY FLAT IN OUR WORLD
5 Countries 18 Months
11 Countries 6 Months
40 Countries 4 Months
100 Countries 3 Months
Whole World! Since Feb 2010
DATA IS GOD EVERYONE WANTS DATA!
> 30 BN Impressions per Month
> 50 TB Data Generated
per Month
> 200 MM Users reached per Month
INFORMATION IS KING KING RULES!!
> 30 BN Impressions per Month
> 50 TB Data Generated
per Month
> 200 MM Users reached per Month
How do you maintain performance and response Mme at this scale? How do you give visibility about this data to users of the system?
How do you store, process & manage all this data? How do you analyse all this data for beSer business results?
How do you deliver ROI for AdverMsers? How do you maximize MoneMzaMon for Publishers? How do you create great Ad experiences for Users?
NATURE OF THE FOREST
Mobile Internet
• Is Highly Measurable • Has to standup for its own results • Is a young but fast growing medium – Feature Phones – Smart Phones – Tablets!! – 25+ Tablets being unveiled at MWC 2011
• Is not a younger sibling of PC Internet! • Is redefining Internet again!
PRODUCT STRATEGY IS DEFINING THE FOREST
ADVERTISERS WANT USER REACH AND ROI
PUBLISHERS WANT MAXIMUM MONETIZATION AND VISIBILITY
USERS WANT TO LIKE WHAT THEY SEE!
IMAGINE YOU ARE ON A PLANE
• At 30,000 ], all the roads of the city look nice
• At 1000 ], you worry about the taxi stand at the airport
• At ground level, you also worry about the honking, humidity, streetlights and the works
EXECUTION IS KEY TO REALISE THE PRODUCT STRATEGY
• Strategy without TacMcs is the longest route to victory
• TacMcs without Strategy is the noise before defeat!
– Sun Tzu, Art of War
30,000 FT – PRODUCT STRATEGY
1000 FT – PRODUCT ROADMAP
GROUND LEVEL – PRODUCT RELEASES
I AM RUNNING OUT OF SLIDES
SO HOW CAN YOU HELP?
MulMple Ways
• Ask tough quesMons, now or later!
• Reach out to me – Email: sridhar@inmobi.com – TwiSer: @goodals, – Mobile: +91 98808 46087
• Refer smart product managers and user experience designers J
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