innovate or die

Innovate or die

Lucy Chen @luchinko

Great ideas and mobile experiences

Innovation

???

???Innovation

Brainstorming

Does your work involve creative thinking or innovation?

Who has done brainstorming in the past month?

Alex Osborn

1. Focus on quantity2. Withhold criticism3. Welcome unusual

ideas4. Combine and

improve ideas

Works??

Alex Osborn

1. Focus on quantity2. Withhold criticism3. Welcome unusual

ideas4. Combine and

improve ideas

Works??

Better Brainstorming

Briefing Ideas brainstorming

Present, score,

choose

Concept development

Combine & develop concepts

Mon Tue Wed Thu Fri

30 mins 15 mins 1 hour 30 mins 1 hour

Better Brainstorming

Briefing Ideas brainstorming

Present, score,

choose

Concept development

Combine & develop concepts

Mon Tue Wed Thu Fri

30 mins 30 mins 1 hour 1 hour 1 hour

4 people13 hours40 ideas

1 concept

Takeaways

1. Power of the team and the individual

2. Efficiency through planning and facilitation

3. UX’ers are innovators

lucy.chen@vivant.com.au@luchinko