innovation hacking - do's and dont's for successfull innovation - nick sohnemann

CORPORATE STARTUP

FUTURE OF DIGITAL

FRANKFURT – DEC 2014

INNOVATION

ENGINEERS

WE ARE

CREATING

THE

FUTURE

JOURNEY

TO

THE

YEAR 2020

HARDWARE

IS

THE

NEW SEXY

START

THE DAY

UNI OF WASHINGTON

USA

ATHEER LABS

USA

CORNINGUSA

SELF DRIVING CARS

GOOGLE

USA

VOLVO

SWEDEN

SELF DRIVING CARS

?

AT

WORK

AMAZONUSA

DRONES AS DELIVERY

DHLGERMANY

DRONES AS DELIVERY

DRONEVERTISING

VOCKER

RUSSIA

AFTER

WORK

YO SUSHI

UK

DRONES AS DELIVERY

FOODINI

USA

FOOD PRINTING

FOODINI

USA

FOOD PRINTING

FACEDEALS

USA

SEGMENT OF ONE

TECHNOLOGY IS

OUR FRIEND

AND WHAT

DOES THIS

MEAN FOR

2015

MOBILE IS THE MOST

IMPORTANT DEVICE

OF OUR

GENERATION

ESTAR

CHINA

TAKEE HOLOGRAPHIC SMARTPHONE

NEW MOBILE DEVICES

SAMSUNG

SOUTH KOREA

GOOGLE GLASS

USA

DATA GLASSES AS SCANNER

GOOGLE GLASS

USA

DATA GLASSES

PHILIPS

USA

LV AIRCONDITIONING

USA

CONNECTED WORKFORCE

SPACEGLASSES META

USA

VIRTUAL GLASSES

BECHTLE

GERMANY

DISRUPTIVE

INNOVATION

WHY?ARE WE TALKING

ABOUT THIS

LOUSY PENNIES TRAP

DIGITAL

TRANSFORMATION

WHAT INDUSTRIES

WILL BE

DESTROYED

NEXT

BANKING

GOBANKUSA

MODERN BANKING USER EXPERIENCE

1980s

1980s

TODAY

BANKING …TODAY

BANKING …IN THE FUTURE?

RETAIL

& E-COMMERCE

CHAOTIC MOON

USA

VIRTUAL SHOPPING

ESTIMOTE

BEACONS

USA

ADIDAS NEO

INTERACTIVE SHOPPING WINDOW

GERMANY

AMAZON FIRE PHONE

USA

REAL TIME ECOMMERCE

CAR

SELF DRIVING CARS

VOLVO

SWEDEN

SELF DRIVING CARS

SELF DRIVING CARS

ENERGY

SAMSUNG

SOUTH KOREA

CONNECTED HOME

TRANSFORM OR DIE?

…TECHNOLOGY

COMPANY!!!

INNOVATION

HACKING

… IT‘S ABOUT

CREATING

BETTER

INNOVATION

WHY?HACKING

THE MOST

COMMON

INNOVATION

FALLACY

THE FUNNEL –

IS OLD WAY OF INNOVATING

THE GOLDEN* IDEA TRAP*Also called next big thing

RULES

FOR

SUCCESSFUL

INNOVATIONS

4RULES

RULE NO 1

FIND A SOLUTION

TO A PROBLEM

RULE NO 2

FOR THE

MOON

SHOOT

RULE NO 3

PRODUCT

MARKET FIT

FIND

CAT CAFE

JAPAN

GOOGLE GLASS

USA

DATA GLASSES

RULE NO 4

CREATE

HACKS!

HACKING

IDEA

PROTOTYPE

PRODUCTION

THE NEW WAY

MARKETING

MARKETING

PRESENTED

BY

NICK

SOHNEMANN