innovation territories

Innovation Territories

Territory

TRANSPORTATION From Point A to Point B Using & Sharing Storage, Protection

& Maintenance

HOME SWEET URBAN HOME

Simple to Find / RENT or OWN

Simplify My Space

Make My Stuff Available

URBAN BUSINESS ACCELERATORS

Urban Business Support

Urban Career Support

URBANREINVENTION

LIFE MANAGEMENT

Guidance Repurposing &Redevelopment Real Estate

ExploreOnboard Affinity

Areas of Focus: similar ideas have been organized under each territory into “areas of focus” (and named).

EVERYDAY SAFETY

Amor Protection MarketplaceProtection

CommunityProtection Prepare & React

Migration

Product/Service Finder

Name Need / Benefit Description Urban Hunting GroundSTORAGE, PROTECTION & MAINTENANCEParking at Agent’s Offices This partnership with IGO will help them

in their hunt for additional parking while utilizing SF’s current assets

This idea is to open up SF agent parking spots to the IGO car sharing network

Consumption Patterns & Structures

Charging Stations 17k+ locations across the U.S. Assist in helping one find a place to park and keep him/her on-the-go

State Farm (agents, corporation, offices, hubs, etc.) could have charging stations for car shared vehicles

Consumption Patterns & Structures

IGO/SF IGO has a need for safe parking. SF agents have a need to be an integral part of the urban neighborhood

Car-share vehicles parked on SF agents’ lots. Provide a level of security, greater connection for agent to neighborhood, and is a revenue source for a parking space. This could be a cool co-branding opportunity to reach a younger demographic

SecurityConsumption Patterns & Structures

Community Car Share Parking

Community car programs need space and coverage at trusted and safe locations to hold cars

State Farm leases dedicated space at its brick * mortar locations to car sharing companies

Consumption Patterns & StructuresLiving in Community

BUYING & SELLING

Auto Subscription Service so urbanites don’t have to worry about buying/selling a car

For a monthly fee, SF will provide an individual or a family a different auto based on their life need. (Ex: SUV for family, Connected car for seniors, public transit for urban singles)

Life Stage needsSecurity

P2P Car Sharing Payment Platform Functional

Utilize the State Farm Bank to create a payment platform accessible to P2P Car Sharing networks. This is a book end solution that facilitates payments between members of the program (likely through SF bank)

SecurityConsumption Patterns & Structures

Car Share to Car Owner

Evolving needs for travel from sharing in 20’s to ownership later on. Personalized and evolving fulfillment of automobile needs.

The program would accumulate points based on car sharing usage. Over time the points would accumulate to prepare for the time when car ownership becomes a desired or feasible option.

Life Stage NeedConsumption Patterns & Structures

IDEAS

TRANSPORTATION

Name Need / Benefit Description Urban Hunting GroundPar Car Urbanites are seeking cost-effective and easy

approaches to car ownership – especially in an urban environment with reduced car use/wear and tear

A new way to buy a car that works a bit like a reverse mortgage meets lease. The urban consumer buys the car (cash, financed – doesn’t matter) and SF pays the consumer every month a nominal amount with the promise that the consumer will hand over the vehicle to State Farm at a predetermined time (24-36 months) in an agreed upon condition. SF will then sell the car at auction for a tidy profit

Consumption Patterns & Structures

SF Car Reco Helps consumers find a car in their price point to fit their needs

Through a series of questions, recommend a car to purchase and help find that vehicle

FROM POINT A TO POINT BUrban Transit Guide Aggregate transit/traffic information Train, traffic, and route information with existing

resources plus user generated content. Helps you choose your best method/route

Consumption Patterns & Structures

Personal Concierge to Car Sharing Helps people feel more confident in the city and feels more personalized

When someone uses the car who is from out of town, they can talk to someone who knows the city – can provide directions, recommendations, etc.

Unique & Personalized ExperiencesLiving in Community

Kiddie Valet Solves the lack of school busses issue. Need for safe and reliable transportation for kids after school, to activities, day care, etc.

The non-school bus, school bus. Concierge/trusted valet service to get your kids where they need to go.

Consumption Patterns & Structures

Kiddo CAB Shuttling/pooling of children in urban environments when a busing system is scarce or unavailable.

Safe, affordable, transportation for youngsters to get to school, activities, and other destinations. (Uber for ankle biters)

Life Stage Needs

IDEAS

TRANSPORTATION

Name Need / Benefit Description Urban Hunting GroundP2P Car Sharing Local and affordable transportation options for

urbanites who don’t want or cannot afford a car

SF builds a person to person marketplace for people to provide short term leases to other individuals who need a car. The marketplace will be made up of consumer buyers and users who have been pre-screened by SF and are covered by short term lease insurance

Consumption Patterns & Structures

Community Car Share Service Community car programs need space and coverage at trusted and safe locations to hold cars

State Farm buys/starts its own community car sharing service and brokers/markets the business through agents

Consumption Patterns & StructuresLiving in Community

SF Car Share Driver Fix IGO has a need for less expensive driver fix SF use its resources to procure driver fix. Rate reduction for care-share. Co-revenue opportunity for SF

Consumption Patterns & Structures

SF “Grant” and Brand Opportunity with IGO

Underserved areas of the city may need care-share options. IGO needs additional revenue and growth.

SF co-brand on IGO cars and provide vehicles in underserved areas. Similar to other philanthropic ventures for ST

Living in CommunityConsumption Patterns & Structures

Use of SF rating engine for Car-Share

Car-share company needs to screen drivers at a reduced cost.

Use of SF rating engine to screen potential drivers. A potential revenue stream

Consumption Patterns & Structures

Zip with State Farm Auto insurance for Zip Car type service SF would partner with Zip Car and provide the auto insurance for the cars being rented. Cobranding opportunity to reach a younger demographic and establish brand equity

Life Stage Needs

Co-brand on IGO Cars IGO needs revenue. Brand expression for SF and better connect with urban consumer

SF logo on car-share vehicles and a potential insurance angle

Living in Community

IDEAS

TRANSPORTATION

Name Need / Benefit Description Urban Hunting Ground

SIMPLE TO FIND / RENT OR OWNApartment / Home Inspection (for the seller)

“Sellers” in urban environments would like to have issues identified (and corrected) before formal property transfer inspection

SF inspectors will identify home issues prior to the official home inspection and provide expertise guidance in repair solutions (and connect owner to SF approved sub-contractor for repair)

 Life Stage Needs

Apartment / Home Inspection (for the seller)

Service that includes apartment / home inspection for busy urban households

State Farm home inspector identifies punch list to get done, how to address issues, and conduct “ownership orientation” for owners to learn about and become familiar with the operational needs of an urban house or apartment

Life Stage Needs

Neighborhood Rating State Farm rating of communities – security, activities, family, ethnic

Verified Renters Insurance There is a need for trustworthy apartment renting in the city to protect the renters best interest in relationships with landlords, property management groups, and the integrity of the building itself

State Farm uses its power / trust to verify buildings and landlords in the city. Provides a “stamp of approval” for urban renters.

Security Consumption patterns

Built in Renters Insurance Renters insurance included in the cost of rent State Farm partners with building management companies and helps match renters to space (negotiating on behalf of renters) and builds in cost of rental insurance into rent

Life Stage Needs

Roommate / Cohabitation Insurance

Urbanites often rent / lease and have less protection and certainty in their home arrangements with regards to roommates

A service that creates an “agreement” among roommates to coordinate aspects of contribution and ownership. The agreement will help protect common goods, coordinate utility payments, and protect against early “lease” breaks from roommates

Life Stage Needs

Verified renters insurance Need for trustworthy apartment renting in the city.

SF uses its power / trust to verify building / landlords in the city. Provides “stamp” of approval.

Security

TERRITORY

HOME SWEET URBAN HOME

Name Need / Benefit Description Urban Hunting Ground

SIMPLIFY MY SPACE Ceiling Pro Storage Small urban apartments and spaces are in need of

additional storage solutionsState Farm owns a personal storage product company to provide storage solutions, such as ceiling storage lofts or retractable furniture for urban

Consumption patterns

Trading up Urbanites are finding ways to “trade in and trade up” for durable goods and small appliances using peer to peers selling networks

SF marketplace that matches urban sellers and buyers for “lightly used” items – photos from renters protection

 Consumption patterns

Up cycled Appliances Environmentally conscious urban dwellers want access (rather than ownership) to medium to large household appliances

State Farm enters the secondary market for medium and large appliances for urban households

Consumption Patterns

Age In Place Urban Apartment

Urban seniors would rather live in the city with its walk- able access to service and amenities. However, urban homes made need to be made more accessible

Products that make urban apartments more “senior friendly” (such as stabilization railings) as well as the service to “update” an urban apartment to be senior friendly

Life Stage Needs

MAKE MY STUFF AVAILABLE Remote Storage Urbanites often make “destination trips” during the

weekend – using public transport or shared cars – they need a way to store items remotely at their destinations for access

A storage option that secures larger items at frequent destinations so transportation constrained urbanites don’t have to transport item.

 Security

My Shelf Rental insurance for micro apartments that includes off site storage

State Farm would offer a special rental insurance to urban dwellers in micro apartments at a reduced rate and would cover “shelf storage offsite

 Security

DIY Garage Urbanites need access to space and tools for simple auto or small appliance repair

The DIY garage offers the space and tools necessary to for basic to intermediate repairs – user has access to tools on hourly / monthly subscription and can reserve space to make repairs.

 Living in Community

MIGRATION

TERRITORY

HOME SWEET URBAN HOME

Name Need / Benefit Description Urban Hunting Ground

URBAN BUSINESS SUPPORTMicro-lending agent network

Financial support for urban entrepreneurs and business via local agents

Agents will be able to make local investments vetted through a SF investments team for their local market. This helps the local area as well as diversifying agent revenue.

Living in Community

Incubator Space Co-Op Working spaces linked to certain urban needs / industries / entities. People can collaborate with various skill sets needed to run a successful business

Co-Op space provides an IT resource, marketing and PR resources, graphic design, consultant, etc. They all work in the same space on different projects, but are designed to work together and provide guidance to those that are starting their on business.

Life Stage Needs

State Farm BarnProvide affordable and personalized (connected) work space for urban entrepreneurs and small businesses

Daily, monthly, or yearly desk rentals made available with conference rooms, telepresence machines, wifi, admin support in one building. One SF agent should be based in the building.

Living in community  

BLOX Entrepreneurs and small urban businesses are looking for networks of trusted vendors, suppliers, and customers in close proximity.

SF Builds (or buys) and leases an entire block of community that are designed to house small business owners and their businesses in the came community. SF provides marketing support for their BLOX businesses to draw people to the community and build businesses.

Intersection of Live/Work/Play

Part-Time Professional Placement

Have retired professionals job-share a desk cop’s responsibilities – this allows the municipality to free up the resource to return to the street and professionals assume a desk job

No need for benefits for retirees, not great income need, job share 15 to 20 hours a week.

Life Stage Needs

Small Business Navigator

Urban entrepreneurs are looking for support in managing assets and reducing start up risks (through education)

A service for urban businesses to help navigate the initial launch of business. Identify and share assets / information among small businesses. (SBA meets Amex)

Intersection of Live/Work/Play

Student Loan Insurance

Provides stability for student loans during tough economic times.

For a fee SF will provide some loan gap payment when unemployed, disabled, or other life events.

Life Stage needsSecurity

Debt Education Understanding debt and the value of money Helping college students understand debt management – financial education for busy urban professionals

Life Stage Needs

TERRITORY

URBAN BUSINESS ACCELERATORS

Name Need / Benefit Description Urban Hunting Ground

URBAN CAREER SUPPORT

Urban Life CoachUrbanites are seeking opportunities for self-improvement as they navigate new life stages during an already busy lifestyle

Hire, train, and market State Farm certified life coaches who can counsel customers on career, family, economic, and life stage issuers

Life Stage Needs

Life University Urbanites are seeking flexible ways for self-improvement / career development during their busy schedules

A University of Phoenix type facility that offers classes and training to improve skills marketability (public speaking and presentations skills, software proficiency) and or skills to help people live more successful / independent lifestyles.

 Life Stage Needs

Keep Them Working Opportunity for urbanites to learn new job skills and find new careers

Provide career guidance to out of work urbanites; provide urban internships’ career fairs linking employers with vetted candidates

 Life Stage Needs

Job Seeker Saves time and energy for busy urban professionals by providing a reverse headhunting service

Helps you market and seek out job opportunities without taking you away from your day to day work. Job Seeking Agent will manage your job placement websites (Linked In), register you for job sites, headhunter networks, build your resume, book interviews, etc.

 Life Stage Needs

Gap Support Urban entrepreneurs need development support A service that provides enterprise support for the daily business side of urban businesses (i.e. payroll)

 Life Stage Needs

“Makers” Insurance New market with little to no regulation yet Insurance for 3D printed custom itemsUnique & Personalized Experiences

TERRITORY

URBAN BUSINESS ACCELERATORS

Name Need / Benefit Description Urban Hunting GroundGUIDANCE

Repurpose Functional and social benefits. A one stop shop repurposing community

Create a network/team of skilled laborers, designers, contractors, developers, artists, as a one stop shop for community to repurpose existing properties. This network would likely be local and have knowledge of the area. Community would contact this network to create repurposed buildings from A to Z. This network could engage and recruit locals to assist in various projects

Living in Community

SF Neighborhood Consultation

Neighborhoods need systematic guidance for improvement.

SF provides services to provide guidance around neighborhood improvement and beautification. Aggregate data to offer guidance.

Living in Community

Neighbors By Design Affordable, crowd-sourced urban design ideas at an affordable price.

A web-based platform for municipalities, chambers, or non-profits to get urban city planning design ideas from an online community of urban planners.

Consumption Patterns & Structures

REAL ESTATEState Farm Apartments

Urbanites are looking for community/points of connection around common interests- a way to connect with other like minded individuals in an overwhelming environment.

A physical community that State Farm establishes to bring together like-minded people of interest (Pet community, Fitness community, etc.). State Farm owns the apartments/community and insures all belongings. (own the entire value chain).

Living in Community

Micro-Apartments in Newly renovated Neighborhoods

Need an influx of new people, low investment by individuals willing to take a risk.

Need to find a model that draws individuals willing to invest in small apartment and take a risk.

Consumption Patterns & Structures

SF Micro Apartments/Walkable Communities

Seniors and those living in walkable communities or cities with depressed areas that need beautification.

SF buys depressed properties in urban environments and creates "micro communities" focused on access and walkability.

Living in Community

SF Hotel Affordable and immersive hospitality experience that provides cooling for visitors who want to be away from the tourist centers and close to the local action.

Hotel is a cross hybrid of a youth hotel and an extended stay hotel located in residential neighborhoods and staffed by local residents who can provide guidance around the city and not-to-miss attractions.

Unique & Personalized Experiences

TERRITORY

COMMUNITY REINVENTION

Name Need / Benefit Description Urban Hunting GroundREPURPOSING AND DEVELOPMENT

State Farmers Market Year round farmers market to provide fresh non-seasonal produce to communities.

Use of volunteers in urban environments who want to garden as a hobby. Develop technology to grow and cultivate gardens similarly on any environment.

Living in Community

Micro Farm/Garden Communities need start-up money to start community gardens/farms

SF does micro grants and funds for neighborhoods to start community garden. Built in food donation to communities in need

Living in Community

Farming Sprinkler System Conservation, sustainability Sprinkler system (from the top of a building/water collector) disperses water down the sides of the building to every balcony to encourage outdoor plant growing

Living in Community

Crop Insurance for Urban Farming

Functional Create a crop insurance policy unique to the challenges involved in urban farming

Security

Water management “Cap and trade” market

Solve for critical water management issues and protect the community from waste water issues

Create a replicable marketplace that can be launched and paid for by any county where developers can sell waste credits on the open market to fund certified builders, and non-environmentally friendly developers can buy credits to maintain compliance

Consumption Patterns & Structures

State FARM Urbanites are seeking new ways to “escape” the urban environment without leaving the city and produce something of value for their community

A service that helps identify areas for urban farms, match policy holders in a community with interests for starting and maintaining an urban farm, and provides necessary information/ guidance to maintain an urban farm

Live/Work/Play

Green Thumb Urban farming/gardening to promote healthy eating and utilizing space

Rooftop gardens with apartments and condos. Education on gardens and healthy eating. Sponsors lots in an urban location for community garden.

Living in Community

Urban farm landscaping Beautification of urban environment Landscaper partners with urban farms to beautify the top of building spaces and landscape rooftop farms. Will help persuade community to jump on board with urban farming

Consumption Patters & Structures

Co-brand / support urban farmers to feed children

Provides organic food, healthy options to those who may not otherwise have access to it

SF helps fund crops, distribution, fund space, etc. to help urban farmers produce more and provide more

Living In Community

TERRITORY

COMMUNITY REINVENTION

Name Need / Benefit Description Urban Hunting GroundEXPLORE

Inploration and Exploration Urban environment offer a diversity of cultures for exploration- and urban dwellers are seeking areas of simple escape in their busy lives.

Service that links policy holders in specific urban areas with one another for hosted events and experiences centered on their community (historical/cultural) as well as "exchange" experiences that introduce participants to other communities and events.

Intersection of Live/Work/Play

Awkward Tours Learning about my neighborhood from those older, awkward "grandma or grandpa" type person.

Similar to SideTour, this business would provide experimental tours of the history of the neighborhood.

Unique & Personalized Experiences

SF Travel Center Helps consumers plan trips and fund unique experiences.

SF helps find the best time to take a trip at the best cost and helps showcase things that are more "local." SF asks series of "value" questions to determine what your style/preferences are to help with trip planning.

Unique & Personalized Experiences

TERRITORY

LIFE MANAGEMENT

Name Need / Benefit Description Urban Hunting GroundON BOARDCommunity Guide Offers immediate comfort and confidence for

the urbanite so they can focus on other aspects of relocation/moving. Gives the urbanite the facts and the need-to-know about the urban environment so that he/she feels comfortable moving forward.

Leverages agent population to act as “welcome and orientation liaison” for people entering the urban area or relocating within an urban area.

Life Stage needs

SF Movers Peace of mind and comfort when moving Help people use SF relocation expertise when moving Unique & Personalized Experiences

Love Me Recent urbanite transfers that need assistant “on-boarding” to a new city.

A package of tips / services / products that come via internet every day for first thirty days before and 30 days after my move.

Life Stage Needs

Life University Urbanites are seeking flexible ways for self-improvement / career development during their busy schedules

A University of Phoenix type facility that offers classes and training to improve skills marketability (public speaking and presentations skills, software proficiency) and or skills to help people live more successful / independent lifestyles.

Life Stage Needs

AFFINITYFrom SF Agent to Community Ambassador

Connecting with others and feeling connected within the community

Use existing agents' offices as community centers, places to gather and a mini-chamber or visitors' bureau.

Living in Community

SF Micro Affinity Cards To have an affinity to thank local environments. Community affinity cards based on zip/merchant code/industry sector. They would give a percent of purchase from the card back to support local communities.

Living in Community

TERRITORY

LIFE MANAGEMENT

TERRITORY

LIFE MANAGEMENTName Need / Benefit Description Urban Hunting GroundPRODUCT/SERVICE FINDERUrban Needs Matcher Help me figure out how to configure/find

services for meOnline tool and guidance professionals who take my profile and match it to the unique things I'd love

Intersection of Live/Work/Play

Urban art exchange Community crowd sourced art work and installations (instead of graffiti and building art).

Cities share crowd sourced art created uniquely in communities. Education component as well.

Living in Community

Crowd sourced Products Urban environments offer a multitude of options and experiences for the urbanite. State Farm simplifies the decision making process for the urbanite and even offers individualized recommendations.

A service that creates data visualization (graphs) of urban specific products that State Farm urbanites purchase (based on proof of purchase data). Users can see items by category (i.e. small format washer/dryer) to help inform their purchase choice. The service can provide personalized recommendations as well.

Unique & Personalized Experiences

Multi-line Discount Raise retention rates and support green sustainability

Offer a discount that enables city dwellers to save some money for going green

Life Stage Needs

Live/Work/Play Loans Manage time between all of the tasks in one’s day

One lump sum to invest in home, small biz, and personal goals, repayment is both monetary and civic

TERRITORY

LIFE MANAGEMENTName Need / Benefit Description Urban Hunting GroundAmazon of services Simplify the urbanites life for attorneys, banks,

CCs, investment, retirement, life counselor, realtor,

Revenue: % of engagement, SF provides a vetted, recommended vendor

Unique & Personalized experiences

Crowd-sourced local information aggregator

Provides a formalized network of local knowledge Sell local, crowd-sourced knowledge to other businesses that desire the information but lack infrastructure to create the network

Living in Community

The Village Connection Linking village members together quicker and more efficiently. Making relevant connections to have greater influence. Also connect with non-members to help gain new members and promote programs aspect (not physical service).

Providing the platform for community connection and education- linking members with specific expertise/interests together. Educating members on life stage service providers and offering recommendations and guidance.

Life Stage Needs

Village Builder Provides curated history and experiences for people in a neighborhood.

Set of tools to help build a common cause village. Tools would include guide and structure help, as well as integrated database solutions.

Intersection of Live/Work/Play

Peer to Peer Protection With the rise in peer sharing agreements, there is less protection than transfer of ownership agreements- consumers are looking for a way to protection and confidence to the arrangements.

Service that manages peer sharing agreements and matches peer to peer owners sharing goods or services. Also protects against theft, breakage of shared goods.

Consumption Patterns & Structures

Ticket Verification Application Protects consumers from fraudulent ticket sellers or other scammers

The app would allow you to scan and verify tickets prior to a secondary market purchase

Security

Ticket Fraud Insurance Reduces risk of buying tickets through Craigslist or scalpers

A mobile app that scans a ticket or partners with Stub Hub to verify the 3rd party

Security

Post Mortem Busy urban adult children with older parents in other areas of country

A service that takes care of all necessary arrangements in the event of death such as funeral planning, execution of will, home consolidation, grief counseling.

Life stage needs

Name Need / Benefit Description Urban Hunting GroundARMOR PROTECTIONReinforce Kit Additional protection for apartments that makes

doors more secure. Kit that reinforces entry ways in apartments (additional locks, robar, etc.) for windows and doors

Security

Portable Hotel Lock Urbanite knows when a door to the residence is open and who it is (if make it digital)

Portable, room protection for any space (apartment, hotel room, office). Could have an alarm or digital notifications for when the door is open.

Security

Avoid it Urban Navigator Provide guidance on things/places/products to avoid in urban landscape

Online app/map tool that is an overlay to Google maps Consumption Patterns & structures, Security

Location Transponder Kids/parents can wander off and get lost. Adults and children transponders that track and locate family members.

Tracks kids with transponder product that attaches to loved ones and lets you track/monitor them.

Security

Location Risk Assistant Functional/safety Mobile application gives the urbanite the percent likelihood of danger given location and time of day.Ex. Parking your car at 9pm at a “bad intersection” the app says you have a 37% chance of your car being broken into

Security

Invisible Fence When I leave my stuff briefly, I have to worry it will get stolen.

An invisible fence around my stuff when I walk away. Beeps (alarm) when someone tries to take it (or something that secures my stuff to the table.

Security

Personal Panic Button Feeling of comfort and personal security Wearable panic button to detonate when urbanite is in distress

Security

TERRITORY

EVERYDAY SAFETY

Name Need / Benefit Description Urban Hunting GroundUrban Alert Feeling like someone is there to support you 24/7 "I've fallen and I can't get up" app for distress. Could be

integrated with wearable sensor that senses if you fall, an increase or decrease in heart rate, breathing issues, etc.

Security

Safety Alert Physical safety and staying alert in a high stimulus environment

Product beeps or speaks to urbanite when something is in one’s personal field (when about to step into traffic or when someone is approaching from behind)

Security

Backpack Rear-View Mirror

Feeling of safety and protection Mirror or camera on backpack to view behind oneself while walking alone.

Security

COMMUNITY PROTECTIONNeighborhood Watch Programs

Based on compressed and dense pollution there exists a higher proportion of potential crime.

Sponsored crime prevention program that teaches citizens how to identify and report suspicious activity in their neighborhoods. In addition, it provides citizens with the opportunity to make their neighborhoods safer and improve the quality of life.

Security

Neighborhood Nanny Based on compressed and dense population there exists a higher proportion of potential crime.

ADT on steroids! SF installs and manages an all digital security system for buildings, communities, and entire street blocks. Fees can be built into maintenance fees from condos and co-ops and/or contracts with local municipalities.

Security

TERRITORY

EVERYDAY SAFETY

Name Need / Benefit Description Urban Hunting GroundMARKETPLACE PROTECTION

Peer to Peer Protection

With the rise in peer sharing agreements, there is less protection than transfer of ownership agreements- consumers are looking for a way to protection and confidence to the arrangements.

Service that manages peer sharing agreements and matches peer to peer owners sharing goods or services. Also protects against theft, breakage of shared goods.

Consumption Patterns & Structures

Ticket Verification Application

Protects consumers from fraudulent ticket sellers or other scammers

The app would allow you to scan and verify tickets prior to a secondary market purchase

Security

Ticket Fraud Insurance

Reduces risk of buying tickets through Craigslist or scalpers

A mobile app that scans a ticket or partners with Stub Hub to verify the 3rd party

Security

Protection-Identity Most secure options are reactive in nature, and occur after an "identity theft crime" has occurred.

An identity theft monitoring and protection/prevention service from an established brand (State Farm).

Security

Sound Protection Enables focusing on task at hand and a feeling of privacy. White noise generator, cancels out the noise so you don't hear neighbors.

Consumption Patterns & Structures

TERRITORY

EVERYDAY SAFETY

Name Need / Benefit Description Urban Hunting GroundPREPARE AND REACT

Disaster iPad Application Enables first responders to efficiently gather, analyze, and share information to more efficiently handle emergency situation

The app would gather the data collected at scene of emergency via technology to more quickly return victims to a holistic state as well as collaborating across businesses and NGOs.

Security

Disaster Recovery Planning & Execution

Commercialization of internal resources Utilization of planning and analysis, analytics, CAT force actuarial, risk to plan and consult companies on disaster recovery

Security

Preppers Kit Right now prep kits are piecemeal – consumers build one component at a time

A disaster preparation kit à every time you need to survive after a natural disaster.

Security

TERRITORY

EVERYDAY SAFETY

Infrastructure Protection Urban infrastructure is older/aging and prone to disruption during manmade or natural events

A service that provides protection such as temporary "relocation" or data recovery for urbanites whose lives are disrupted for extended periods of time due to failures in urban infrastructure. The service will include relocation, transportation, food, lodging, and supplemental infrastructure such as internet.

Security

SF Shared Services for FEMA/ARC

Personal and financial security in a crisis CAT mobile, technology, amenity packs, debit cards, claims, short term need funds, damage assessment tracking

Security

Disaster Recovery Kit Density and aging infrastructure make urban environments susceptible to disasters. Urbanites need confidence that they will have access to basic needs after a "breakdown."

A disaster recovery kit with basic amenities to support yourself during a breakdown in urban infrastructure.

Security