insights and trends impacting face-to-face engagement

Post on 05-Jul-2015

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The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. This session will examine how three categories of major disruptive change—social dynamics, technology and audience expectations—are impacting event engagement. Technology has changed the way people interact so when they gather for face-to-face events their expectations and interactions have also changed. Event attendees want more customized experience, content that is on-demand and on-the-go, engaging formats, and participatory experiences. This interactive presentation provides insights into the audiences of tomorrow along with new learning and engagement models that break away from traditional classroom setups by extending educational experiences onto the tradeshow floor.

TRANSCRIPT

© 2014 Freeman. All rights Reserved. Proprietary & Confidential.

Insights and trends impacting

face-to-faceengagement

Customized

experiences

On-demand,

on-the-go content

Engaging formats

Participatory

experiences

Expectations are driven by experience

Technology

Global Change

Learning

Devices, platforms, and tools impacting the way we communicate,

interact, and manage everything.

Technology

Big data gets personal

Mobile internet

Constantly connected

Proximity technology

Second screen

photo: solstice-mobile.com_blog_the-second-screen-apps-moment-has-arrived

Augmented reality

3-D printing

Sergey Brin of Google, photo credit: BLOOMBERG

Wearable technology

Courtesy of TANDBERG Corporation

Telepresence & virtual events

Flexible technology

Virtual presenters

Global ChangeSocial, economic, generational, demographic, and other shifts that are impacting our lives

Social, economic, generational, demographic, and

other shifts that are impacting our lives.

Global change

Decline of traditional media

Content marketing

The millennial dynamic

The millennial dynamic

Provenance, authenticity,social responsibility

Global

The rise of BRIC middle class

Brain mechanics

LearningApproaches, philosophies and technology solutions

that are changing and enhancing how we learn

Flipped learning

Flipped learning

MOOCs

Gamified education

Gamified education

The participation culture

DIY labs

“Bite-sized” education

Environment-designed ed

Environment-designed ed

“What’s past is prologue.” — Shakespeare

Score Yourself Now: Connectionsindex.com

www.slideshare.net/freemanco/presentations

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