interlinkone: overview of our marketing software

An overview of interlinkONE’s Software

Quick Facts about interlinkONEFounded in 1996Wilmington, MAWeb-Based SoftwareEMM

Enterprise Marketing Management

1. Planning & Budgeting

2. Design &Production

3. Targeted Customers

EMM - When used as an integrated suite, the solutions help to deliver a marketing system of record critical to delivering an integrated customer experience, resource optimization, and improved decision-making.

4. Measurement of Results

Ch-Ch-Changes

Social Media – It’s for Real500 Million Active Users of Facebook, July 2010

70 Million Members in LinkedIn

YouTube Views: More than 2 Billion per Day

86% of U.S. Adults Own a Cell Phone

Visualizing the Target Audience

How to Reach the Target

What Does It Mean to You?

You must be able to build, manage, execute & measure multi-channel marketing solutions.

Is this a campaign?March SeminarMarch Seminar

PrintPrint

Direct Mail Invitation

PURL / Response Page

A Sample Multi-Channel CampaignMarch SeminarMarch Seminar

EmailEmail SMS / TextSMS / Text PrintPrint

Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation

Direct Mail Invitation

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

- Week Follow-Up -

Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer

Reminder Direct Mailer

PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

Measuring Response Rates

Email vs. Text vs. Print

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines

Multi-Channel Marketing Software

Our Product: ilinkONE Version 8One-to-one marketing

Lead acquisition tools

Campaign and Response Management

Online ordering

E-Mail marketing

Measurement across the whole campaign

What our software does for you

The Solution Suite

Marketing Overview • Campaign Management

Personalized URLs

1 to 1 Marketing

Measurement

Marketing Automation

Easy Campaign Building

Template-Driven: No HTML Needed

Multi-Channel Campaigns

Real-Time Reports for All Activities

Orders Overview Online Order Fulfillment

Literature Fulfillment

Premium Fulfillment

E-Commerce

E-Fulfillment

Digital Asset Ordering

Ordering : View Products

Ordering : Customize a Piece

Ordering : View your Proof

Fulfillment Overview Warehouse Management

Pick Ticket Processing

Inventory Control

Receiving

Shipping

Order Tracking

Most Commonly Picked Items

Orders Shipped

Print Overview Web to Print

Variable Data Print

Variable Print Store Fronts

E-Commerce

Personalization

Create Variable Data Print Items

Sales Overview Lead Management

List Management

Task Management

Opportunity Management

Contact Notes

Sales Activity Dashboard

Projects Overview Project Management

Team Collaboration

Team Management

Task Escalation

Document Management

Tasks at a Glance

All Features in One Solution

Real-time Dashboards in the ilinkONE V8 Software

Direct Mailer 25%Email Blast 45%Collateral Sent 10%Website Hits 20%

Track the success of each effort of the campaign

•Who is responding?What are they responding to?

Marketing

View how each lead is progressing in the sales funnel.

Track what Sales Reps are ordering. How many orders were placed?

30 Case Studies10 Company Booklets 5 Coffee Mugs

Orders

Mailer 1: 22%Mailer 3: 38%Mailer 2: 40%

By printing out more than one type of mailer, you can track which mailer had greater success.

Measure the success of your campaign within projects

•15 hours spent on campaign•Completed two days after targeted dateROI nearing 100%

Projects

Fulfillment packages sent to respondents

90 Coffee Cards Ordered75 Shipped

90 White papers

Fulfillment

What did people respond to?

What groups responded?

Landing Page Responses

Who visited the page?Who responded?Who did not?

Responses: Who are they?

E-Mail Blast Results

Cost per Lead

Sales Pipeline

ORDERS: Placed by Month

ORDERS: Status, past 30 days

Integrated, Multi-Channel

Resourceshttp://interlinkONE.comhttp://Twitter.com/interlinkONEhttp://Facebook.com/interlinkONEhttp://QReateAndTrack.com

Case Studies, White Papers, Newsletters, and more!

Reach the Mobile Audience!

New Book

Learn More athttp://NewPathToProfit.com

Want to learn more?• Karen Sheehey: VP of Sales at interlinkONE

• Twitter.com/KarenLoueez

• KarenS@interlinkONE.com

• http://interlinkONE.com

THANK YOU!

interlinkone: overview of our marketing software

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