interlinkone: overview of our marketing software

Copyright 2012 interlinkONE, Inc.

An overview of interlinkONE’s Software


Quick Facts about interlinkONEFounded in 1996Wilmington, MAWeb-Based SoftwareEMM


Enterprise Marketing Management

1. Planning & Budgeting

2. Design &Production

3. Targeted Customers

EMM - When used as an integrated suite, the solutions help to deliver a marketing system of record critical to delivering an integrated customer experience, resource optimization, and improved decision-making.

4. Measurement of Results


Ch-Ch-Changes


Social Media – It’s for Real500 Million Active Users of Facebook, July 2010

70 Million Members in LinkedIn

YouTube Views: More than 2 Billion per Day

86% of U.S. Adults Own a Cell Phone


Visualizing the Target Audience


How to Reach the Target


What Does It Mean to You?

You must be able to build, manage, execute & measure multi-channel marketing solutions.


Is this a campaign?March SeminarMarch Seminar

PrintPrint

Direct Mail Invitation


PURL / Response Page



A Sample Multi-Channel CampaignMarch SeminarMarch Seminar

EmailEmail SMS / TextSMS / Text PrintPrint

Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation



PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

- Week Follow-Up -

Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer

Reminder Direct Mailer


PURL / Response Page Reply TextReply Text PURL

/ Response PagePURL

/ Response Page Call CenterCall Center

Measuring Response Rates

Email vs. Text vs. Print

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines


Multi-Channel Marketing Software


Our Product: ilinkONE Version 8One-to-one marketing

Lead acquisition tools

Campaign and Response Management

Online ordering

E-Mail marketing

Measurement across the whole campaign


What our software does for you


The Solution Suite


Marketing Overview • Campaign Management

Personalized URLs

1 to 1 Marketing

Measurement

Marketing Automation


Easy Campaign Building


Template-Driven: No HTML Needed


Multi-Channel Campaigns


Real-Time Reports for All Activities


Orders Overview Online Order Fulfillment

Literature Fulfillment

Premium Fulfillment

E-Commerce

E-Fulfillment

Digital Asset Ordering


Ordering : View Products


Ordering : Customize a Piece


Ordering : View your Proof


Fulfillment Overview Warehouse Management

Pick Ticket Processing

Inventory Control

Receiving

Shipping

Order Tracking


Most Commonly Picked Items


Orders Shipped


Print Overview Web to Print

Variable Data Print

Variable Print Store Fronts

E-Commerce

Personalization


Create Variable Data Print Items


Sales Overview Lead Management

List Management

Task Management

Opportunity Management

Contact Notes


Sales Activity Dashboard


Projects Overview Project Management

Team Collaboration

Team Management

Task Escalation

Document Management


Tasks at a Glance


All Features in One Solution


Real-time Dashboards in the ilinkONE V8 Software


Direct Mailer 25%Email Blast 45%Collateral Sent 10%Website Hits 20%

Track the success of each effort of the campaign

•Who is responding?What are they responding to?

Marketing

View how each lead is progressing in the sales funnel.

Sales

Track what Sales Reps are ordering. How many orders were placed?

30 Case Studies10 Company Booklets 5 Coffee Mugs

Orders

Mailer 1: 22%Mailer 3: 38%Mailer 2: 40%

By printing out more than one type of mailer, you can track which mailer had greater success.

Print

Measure the success of your campaign within projects

•15 hours spent on campaign•Completed two days after targeted dateROI nearing 100%

Projects

Fulfillment packages sent to respondents

90 Coffee Cards Ordered75 Shipped

90 White papers

Fulfillment


What did people respond to?


What groups responded?


Landing Page Responses

Who visited the page?Who responded?Who did not?


Responses: Who are they?


E-Mail Blast Results


Cost per Lead


Sales Pipeline


ORDERS: Placed by Month


ORDERS: Status, past 30 days


Integrated, Multi-Channel


Resourceshttp://interlinkONE.comhttp://Twitter.com/interlinkONEhttp://Facebook.com/interlinkONEhttp://QReateAndTrack.com

Case Studies, White Papers, Newsletters, and more!


Reach the Mobile Audience!


New Book

Learn More athttp://NewPathToProfit.com


Want to learn more?• Karen Sheehey: VP of Sales at interlinkONE

• Twitter.com/KarenLoueez

• [email protected]

• http://interlinkONE.com


THANK YOU!

interlinkone: overview of our marketing software

Technology

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