introducing ditto, a photo analytics tool for brands

Shazam for photos

david@ditto.us.com

Every day 500m photos are sharedDitto can “read” these photos

Dining

Recreation

Shopping

Fashion

Entertainment

300 million/day

15 million/day

42 million/day

80 million/day

Robust image analysis works on small, blurry, distorted and partial logos

Brand marketers relying on text based analytics are literally missing the picture.

Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild.

Brand marketers relying on text based analytics are literally missing the picture.

Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild.

Ditto has four services:1) Discovers photos that brands are otherwise blind to.2) Delivers photo analytics to see competitive trends.

3) Provides a database of influential brand-ambassadors.

4) Launch peer-to-peer photo campaigns to activate the social networks around a brand.

these could also be facebook likes

What you can do with Photo Analytics:

FINDING INFLUENCERS

PRODUCT DISCOVERY

CAMPAIGN INSPIRATION

CUSTOMER INSIGHTS

DIGITAL ACTIVATION

SOCIAL CAMPAIGN ROI

“We used to Ditto to look at actual photos. We found that Gatorade wasn’t just consumed during exercise, but by

teens during meals”

PRODUCT DISCOVERYCreative/Marketing

“We used Ditto to reach out directly to influential fans outside Harley’s core demographic--like Ashley”

FINDING INFLUENCERSBrand & Social Media Teams

“A new advertising concept was sparked by looking at how our competitor’s products were used. Cups are a messaging

canvas Dunkin can use.”

CAMPAIGN INSPIRATIONCreative/Marketing

“We used Ditto to land a new client, because our agency had data about the brand that others didn’t have.”

CUSTOMER INSIGHTSAccount Planning & Strategy Teams

LEARN

WATCH

ATTEND

“We want Ditto to get fans to convert their friends to Red Sox Nation. We will sell more game tickets, Red Sox

merchandise, and increase game viewership.”

DIGITAL ACTIVATIONBrand & Social Media Teams

“With Ditto we can evaluate how JetBlue’s social media campaigns are performing.”

SOCIAL CAMPAIGN ROIAnalytics and Media Planning

300 million/day

15 million/day

42 million/day

80 million/day

CONTENT

COMMUNITIES OF INTEREST

COMMERCE

LEARN

CALL

WATCH

CONNECT

GO

BROWSE

DONATE

Places

With a proprietary cloud-based recognition engine

Objects

#hashtags Captions

Logos Faces

Ditto runs campaigns to activate social networks, by adding actionable links to photos

Word-of-mouth influences friends through Instagram, Twitter, and Facebook photos

A link is inserted under your Facebook photo

Scanning animation transition

Actions pop-up

Customer pipeline is strong

Thesis

Market context

Product

Stragetic focus

IP

Team

G2M

Risks

Exit

Offering

David Rose, CEOHarvard, Ifactory, Opholio, Viant, Ambient Devices, Vitality

Josh Wachman, PresidentMIT Media Lab, Disney Imagineering, WatchPoint Media, Viant, Vitality

Neil Mayle, CTOMIT AI, Sloan, Opholio, Angel and BOD member

Amy Muntz, VP EngineeringCarnegie Mellon, Tufts, Babson MBA, Cognex, Ambient Devices, Laszlo, Nest

Phil Romanik, Chief ArchitectMIT, Cognex, Orange Imagineering, Brontes/3M, Nest, Rochester Inst. Tech

Minh Phan, Software DevelopmentMIT Artificial Intelligence Lab, General Dynamics

Jake Bailey, Head, Marketing Emerson, WeFunder, Rite Bros Clothing

Tailor Yates, Head, Business Development MIT Sloan School, FeedZai

Ditto has a seasoned team of image recognition and technology experts.

Thesis

Market context

Product

Stragetic focus

IP

Team

G2M

Risks

Exit

Offering

Ditto’s advisors span the ad-agency world, and social-influence researchers.

Nicholas Christakis MD PhDHarvard University

Sinan Aral PhDMIT, Harvard

Thesis

Market context

Product

Stragetic focus

IP

Team

G2M

Risks

Exit

Offering

Ditto’s advisors span the ad-agency world, and social-influence researchers.

Identifying Influential and Susceptible Members of Social Networks- SCIENCE

Competitor: Thinglink allows manual tagging of images

Competitor: Stipple allows manual tagging of images and reposting to Facebook at Twitter