introduction to facebook business manager
Post on 22-Jan-2018
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Charlie Kalech
Director, J-Town Internet Services Ltd.
February 2, 2017
Why?
How Do You Manage Multiple Pages and
Accounts?
✔ Separate Business and Personal
✔ Centralize All Facebook Properties
✔ Share Facebook Assets With Colleagues
(Not “Friends”)
✔ Define and Assign Roles
✔ Manage and Organize Accounts, Projects,
Ad Campaigns, People
Why?
What?
What? Centralization & Separation From Your Personal Account/Time
What? Centralized Control – Pages, Ads, Audiences, Reports, Insights,
✔ Go to
business.facebook.com
✔ Click
“Create Account” Button
✔ Create
Your BUSINESS PROFILE
How? Create Account
Activating Business Manager Through Your Personal Login
Business Manager Is How You Work
On Facebook As A Business
Business Settings > People and Assets >
Pages
How? Adding Pages
Claiming vs. Requesting Access to an Asset
Business Settings > People and Assets >
Pages > Add A New Page
✔ Claim A PageOnly One Biz Acct Per Page
(Ownership)
✔ Request AccessMultiple Admins
(Manage Client Pages)
✔ Create New Page
How? Adding Pages
Claiming vs. Requesting Access to an Asset
If Requesting Access,
Access Must Be Approved By A Page Admin
On Page Go To Settings > Page Roles
How? Adding Pages
Claiming vs. Requesting Access to an Asset
How? Adding People
Manage People, Access & Roles
Business Settings > People and Assets >
People>
Manage People, Access & Roles
Business Settings > People and Assets >
People > Add New People
✔ Adding to Your Business Manager (not to an asset - yet)
✔ Role Within Business Manager
✔ Add By E-Mail AddressDoes Not Have To Be E-Mail Used With Facebook
Does Not Have To Have Any Connection To You On Facebook
How? Adding People
Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
Business Setting > People and Assets > John
Smith
Manage People, Access & Roles
How? Adding People
Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
Business Settings > People and Assets > John
Smith
Beyond The Basics
How? Adding People
Manage People, Access & Roles
How? Adding People
https://www.facebook.com/business/help/4423457458
85606
E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
Manage People, Access & Roles - People vs. Partners
What? Adding People
People are individuals to whom you give access to assets. For example, an employee of yours.People are assigned a specific role to specific assets - pages, ad accounts and other assets and are added via email addresses.
Partners are businesses to whom you give access to assets. For example, an agency, design studio, etc.The partner is assigned a specific role to access your pages, ad accounts and other assets. Partners are added via their Business Manager ID. Partners then assign their own people (employees) specific roles to assets.
Adding Ad Accounts
Business Settings > People and Assets >
Ad Account
How? Adding Ads
Adding Ad Accounts
Business Settings > People and Assets >
Ad Account > Add New Add Account
How? Adding Ads
Ad Manager – Organization & Structure
What? Managing Ads
I. Ad Account (Client)A. Campaign
1. Ad Setsa. Ads
Each has multiple reports, editing tools, statistics
Ad Manager
How? Managing Ads
Ad Manager
What? Managing Ads
Ad Manager
What? Managing Ads
Projects
What? Organization
“Ad Accounts” can be organized in “Projects” together with other assets such as “Pages”
Billing and Payment Methods
Business Manager > Billing and Payment
Methods
How? Billing Methods
Billing and Payment Overview
Business Manager > Billing and Payment
Methods
How? Billing Methods
✔ Multiple Accounts
✔ Multiple Methods
✔ Manage Billing Schedule
✔ Transaction History
✔ Current Balance
✔ Manage Spending Limits
Beyond The Basics – Offline Events
What? Advanced
Beyond The BasicsBusiness Settings
✔ Pixels
✔ Catalogs
✔ Shared Audiences
✔ Event Source Groups
✔ Apps
✔ Instagram Accounts
What? Advanced
Business Manager > Help
HELP!
Thank You
Charlie Kalech Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
Facebook.com/JTownInternetServices
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