investor day 3 davidoff feb 2013 slides - imperial brands · investor day_3_davidoff_feb...

Davidoff High Quality Asset, High Quality Growth Neil Southey Category Director – Group Marketing

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VIDEO

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Davidoff

High quality luxury brand asset

‘More consumers, more occasions’

New consumer experiences

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Our Unique Model

Experiences Footprint

Portfolio Focus

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Driving Consistent Growth

FY09 FY10 FY11 FY12

Cig

aret

tes

(bns

)

16.5 17.0

18.0

19.7

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Portfolio

Creating Value

Footprint Footprint Experiences

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Equity

Range

Quality

Innovation

A True Luxury Brand

Range

Equity

Innovation

Quality

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Equity

Range

Quality

Innovation

Genuine Luxury Credentials

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More Consumers, More Occasions

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in the presentation.

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Quality: Attention to Detail

Equity

Range

Quality

Innovation

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the images that appear in the presentation.

This is because we

currently do not feature tobacco product brand imagery on our website.

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Matching Innovation with Consumer Occasions

Equity

Range

Quality

Innovation

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the images that appear in the presentation.

This is because we

currently do not feature tobacco product brand imagery on our website.

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Footprint

Creating Value

Portfolio Portfolio Experiences

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Well Positioned for Further Growth

Global footprint: 90+ markets

High growth potential

Significant presence Market footprint

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Creating Value

Portfolio Footprint Portfolio Footprint Experiences

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EMPOWERED SOPHISTICATED

Our Consumers

ELEGANT

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VIDEO

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Unique Boudoir Superfine

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in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

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Unique Consumer Experience

This space appears blank because we have removed the images that appear

in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

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VIDEO

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Davidoff

High quality luxury brand asset

‘More consumers, more occasions’

New consumer experiences

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More to come…

This space appears blank because we have removed the images that appear

in the presentation.

This is because we currently do not feature tobacco product brand

imagery on our website.

Imperial Tobacco Investor Day February 2013