investor day 3 davidoff feb 2013 slides - imperial brands · investor day_3_davidoff_feb...
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Davidoff High Quality Asset, High Quality Growth Neil Southey Category Director – Group Marketing
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VIDEO
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Davidoff
High quality luxury brand asset
‘More consumers, more occasions’
New consumer experiences
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Our Unique Model
Experiences Footprint
Portfolio Focus
5
Driving Consistent Growth
FY09 FY10 FY11 FY12
Cig
aret
tes
(bns
)
16.5 17.0
18.0
19.7
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Portfolio
Creating Value
Footprint Footprint Experiences
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Equity
Range
Quality
Innovation
A True Luxury Brand
Range
Equity
Innovation
Quality
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Equity
Range
Quality
Innovation
Genuine Luxury Credentials
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More Consumers, More Occasions
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in the presentation.
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Quality: Attention to Detail
Equity
Range
Quality
Innovation
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the images that appear in the presentation.
This is because we
currently do not feature tobacco product brand imagery on our website.
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Matching Innovation with Consumer Occasions
Equity
Range
Quality
Innovation
This space appears blank because we have removed
the images that appear in the presentation.
This is because we
currently do not feature tobacco product brand imagery on our website.
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Footprint
Creating Value
Portfolio Portfolio Experiences
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Well Positioned for Further Growth
Global footprint: 90+ markets
High growth potential
Significant presence Market footprint
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Creating Value
Portfolio Footprint Portfolio Footprint Experiences
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EMPOWERED SOPHISTICATED
Our Consumers
ELEGANT
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VIDEO
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Unique Boudoir Superfine
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in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
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Unique Consumer Experience
This space appears blank because we have removed the images that appear
in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
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VIDEO
20
Davidoff
High quality luxury brand asset
‘More consumers, more occasions’
New consumer experiences
21
More to come…
This space appears blank because we have removed the images that appear
in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
Imperial Tobacco Investor Day February 2013