is your brand missing out on reddit? #sejsummit

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Benchmark competitors.

“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

Use with

multip

le teams

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3TAKEAWAYS

1. Reddit is Valuable

2. Cater to Reddit

3. Stay Engaged

• Brands are afraid of Reddit• Feel Reddit hates marketers, but they really don’t

• http://www.slideshare.net/Sonic-Boom/state-of-public-discourse

• Brands want Engagement, but on their terms

• Brands don’t understand Reddit• Not willing to learn or market specifically to the Reddit

audience

#SEJSummit#Searchmetrics

Regardless the reason, if you’re ignoring Reddit, you are missing out on what

could be one of the best marketing opportunities for your company.. And here is

why!

#SEJSummit#Searchmetrics

Date UVs PVs

2011 13 mil 1 bil

2013 85 mil 4 bil

2015 151 mil 6.5 bil

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v

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We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.

- Director Social Media & Audience Engagement

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The response we received was everything we could have asked for and more.

- Sr. Director of MarketingiCrossing

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Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/

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Stayed involved the entire time Light hearted / humor

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Delivered (personally)

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And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really

the win, because financial literacy is so low across the board.

We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about

financial terms and how can we help.

#SEJSummit#Searchmetrics

• Brand Awareness• Content Ideas (beyond reddit)• Direct customer engagement• Focus Group Feedback• Articles / Links

#SEJSummit#Searchmetrics

Designed for Reddit Uses Self Post format Peaks User Interest Engaged & Friendly

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If you could have one thing from Amazon, what would it be?

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Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.

The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.

#SEJSummit#Searchmetrics

• Brand Awareness• Direct customer engagement• Articles / Links• Awards (Shorty)

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Set Their AMA Direction

Linked to Resources Updated Post

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Engaged Personable 7,800+ Comments

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Brand Awareness Direct customer engagement Articles / Links

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#SEJSummit#Searchmetrics

3TAKEAWAYS

1. Reddit is Valuable

2. Cater to Reddit

3. Stay Engaged

Identify the right people to run your campaign (or AMA)

Review Similar AMAs to see what worked and failed

Be genuine, transparent, and engaged (through entire campaign)

Embrace tough questions

Identify the right Subreddit and Target Audience /r/finance

Create your campaign for Redditors Know the right format for your audience

#SEJSummit#Searchmetrics

@brentcsutoras

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in/brentcsutora

s

+brentcsutoras