isa11 - brian rink - designing with elephants

An elephant is a horse designed by committee.elephant horse

Strong individualist

Independent spirit

Elegant expression

Temperamental

Empathetic & loyal

Focused on the herd

Multi-skilled

Deliberate & analytic

Designing with elephantsLearning from the creative herd

Brian RinkIXDA - South America 01.12.11

Design  and    Engineering

Human    

Factors

Interaction    

Design

Space    Design

ManufacturingLiaison

Business  Factors

Brand  

Design

Organization

Design

Design thinking in healthcare organizations

Design thinking in financial service organizations

Design thinking in government organizations

Workshops to buildawareness of

design thinking

“Learn-by-doing” projectsto foster internal creativity

and collaboration

Enterprise-levelinnovation strategies

13

Diversity of inputs and skills

Common set of values

Aspiration to make new stuff

The creative herd mentality:

Interaction Designers

Interaction Designers

UX Designers Service

Designers

UsabilitySpecialists

Engineers

ProductDesigners

IndustrialDesigners

Interaction Designers

ServiceDesigners

EnvironmentsDesigners

Clients

UX Designers

SoftwareDevelopers

GraphicDesigners

17

Better, more interesting problems to solve

IDEO BURNING MAN HACK FWD

writer toy guy

guru IxD

strategy

ID

IxD

HF

engineer

business

WE ARE INSPIRED BY PEOPLE AND THE WAYS THEY LIVE.

WE BUILD TO THINK AND THINK TO BUILD.

EMPATHY PROTOTYPING

30 + years

24

emergenceshared aspiration

SOCIALIZATIONACTIVE DISCOVERY,PATTERN-MAKING

SHAPING THE OFFERRAINMAKING,BUILD SCALE

IND

IVID

UA

LS

& T

EAM

SEN

TER

PR

ISE

ENABLING EMERGENCE

PROJECTS CROWD

CONVERSATIONS

DOMAIN OR PRACTICE

APPEARS IN PROJECTS,TANGIBLY EXPRESSED

SCOPE PROJECTSAROUND IT, BUILD A TEAM

IDEA

BUILD A BIZ

>GUIDE INDIVIDUALS + TEAMS>CONNECTING + MATCHMAKING>KS TOOLS>PUSH + PULL>ENTREPRENEURS>SPEAKING OPPS

>SELLING + SCOPING PROJECTS>BD SPECIALISTS>P+L

SCALE

INSIGHTS

>MOTIVATE, ENCOURAGE, COACH>PROJECT TEAM DEBRIEF>STUDIO CULTURE

EVID

ENC

E C

YCL

E

>RESOURCING>PUBLICIZING>BUILD NETWORKS>GOVERNANCE STRUCTURE>LEADERSHIP>P.R.

ADHERENCE

MIDDLE EAST

S@S

ENERGY

GOV’T / PUBLIC POLICY

F+B

SUSTAINABILITY

HOW TO FOSTER EMERGENCE

26

Human-centered design tool kit

28

Mumbai

Singapore

Shanghai

Emergent locations

BURNING MAN

Diversity, scale & mash-ups

Diversity, scale & mash-ups

Abundance & sharing

Spotlighting & recognition

structure Chaosvs.

andstructure Chaos

Principles of Burning Man

1. Radical inclusion

2. Gifting

3. De-commodification

4. Radical self-reliance

5. Radical self-expression

6. Communal effort

7. Civic responsibility

8. "Leave No Trace"

9. Participation

10. Immediacy

Lars Hinrichs

Participation & Shareholder’s Agreement Page 1 of 27

The Geek Agreement Version 1.1

Geek ,Geek ,Geek ,UG (HAFTUNGSBESCHRÄNKT),andHackFwd Capital GmbH & Co. KG

(Name of founder)

(Name)

(Name of founder)

(Name of founder)

All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO

MUNICH

LONDONHAMBURG

When assembling a creative Herd ...

Define the “framing”

Express a creative aspiration clearly and re-examine it periodically.

Step back and allow teams to align around passion areas that support the aspiration.

Build in an expectation for change.

Connect structure and behavior

Encourage mash-ups andconstructive clashes.

Act generously and “gift” inspiration to one another.

Recognize and celebratewhat emerges.

Maintain momentum

Help teams self-organizeand eliminate bureaucracy.

Optimize around speed.

Build expert networksbeyond the herd to

overcome road blocks.

Obrigado!

Brian Rinkbrink@ideo.com