isv industry trends

ISV Industry Trends

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand26 July 2011

Next Major Computing Cycle

Source: Morgan Stanley 2009

Gartner Top 10 Strategic Technologies

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Network

Tablets

Tablet Sales Prediction

SmartPhones

SmartPhone Market Shares Q1 2011

Source :Gartner 2011

Towards ASEAN Community 2015

Single Regional MarketRegional Producton Base

The Peaceful, Prosperous, and People-Centric ASEAN

ASEAN Security Community (ASC)

ASEAN Economic Community (AEC)

ASEAN Socio-Cultural Community

(ASCC)

ASEAN COMMUNITY 2015

Dual Track Strategy

Producton/Supply Consumpton/Demand

Top Five ISV Trends 2011

Cloud Computing

Mobility

Technology Modernization

Business Intelligence

Digital Marketing

Source :Vineet Arora, MD, Aditi Technologies

Cloud Advertising Video

Cloud Computing is Internet-based computing, whereby shared resources, software,

and information are provided to computers and other devices on demand, like the electricity grid.

Definition (Wikipedia)

Cloud Definition Video

Cloud ComputingThe next three years will see the delivery of a range of cloud service

– IaaS, PaaS, SaaS

– Public Cloud & Private Cloud

Vendors will offer packaged private cloud implementations

Many will also offer management services to remotely manage the cloud service implementation.

Top Public Cloud ProviderAmazon

Verizon/Terremark

Salesforce.com

CSC

Rackspace

Google

BlueLock

Joyent

etc.

You need a massive infrastructure

Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

Cloud Deployment Model

Source :Oracle Cloud Computing Strategy

Public Clouds & Private Clouds

Source :Oracle Cloud Computing Strategy

Public Clouds Will Grow To 10%

Source :Oracle Cloud Computing Strategy

44% of Large Enterprises are Interested in Building a Private Cloud

Source :Oracle Cloud Computing Strategy

Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Cloud Computing Strategy

Source :Oracle Cloud Computing Strategy

On Demand Strategy

Source :Oracle Cloud Computing Strategy

ADF Mobile Architecture

Source :Oracle Mobile Computing Strategy

Local Cloud Solution Video

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand