it's not all flash!

‘it’s not all flash!(or designing and executing effective communication

plans across traditional and digital channels)’

al nunez jr. associate director of

multimedia communicationsadmissions, recruitment & financial aid

cal poly

the online version of this presentation with full multimedia can be found at this url after July 15:

admissions.calpoly.edu/hobsonsu2012/notallflash.html

where’s cal poly? (video)

communication flows

our goals

inform promote encourage change sway or ‘the spin cycle’

communication plans for discussion

prospective applicant admitted parents alumni ambassadors veterans counselors

prospective

prospective

prospective

initial VIP message (video) p episodes (web series with themed episodes)

(video) dept messages (every undergrad major

represented) campus tours – qr codes check-in grand avenue (web broadcast with themed

episodes) (video)

samples

(videos to play)

applicant

applicant

application received authentication message periodically special notices tour messages application loaded to database (access Uportal)

admitted

conversion or the ‘admitted to enrolled gambit’

entire campus effort multitech

letter parents vip page events flow website e-mail drivers gps tour out of state reception chats phone-a-thon phone blasts

continues to first day

department chairs grand avenue special tours qr tour confirmation u portal virtual viewbook e-surveys

admitted

samples

(videos to play)

parents

prospective parent

information on majors tour registration general campus information

newly admitted parent VIP page

the letter information gathered

parent bio/demo connection to student established parent comments

vip page (video) out of state receptions special open house meeting orientation programs

alumni ambassadors

vip page building ambassador pool out of state receptions advancement touch

how?

the evolution the team the process

the evolution

300+ letters Brochures Catalogue CD Rom’s Mailers Paper application Printed View Book

Out of state reception Parents VIP page Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website

Then Now

the team

my team (video – true life) equipment

steadicam (video) dolly (video) DSLR

space ‘more with less’ defined (video)

the process

no committees (allergic) knowing the campus ford tough! initial stage

identify need establish timeline determine content

script wordsmith clever copy

production distribute

results

applicant pool admitted pool my pool

what’s in your world?

evaluationswww.eventmobi.com/HU2012

www.hobsonsuniversity.com/surveys

‘it’s not all flash! (or desining and executing effective communication plans across

traditional and digital channels)’al nunez jr.

associate director ofmultimedia communications

admissions, recruitment & financial aidcal poly

com@calpoly.edu

the online version of this presentation can be found at this url after July 15:admissions.calpoly.edu/hobsonsu2012/notallflash.html