itsi copyright@2006 organising value creation when the internet is everywhere pieter geldenhuys...
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ITSICopyright@2006
Organising value creation Organising value creation when the Internet is everywherewhen the Internet is everywhere
Pieter GeldenhuysPieter Geldenhuys
Institute of TechnologyInstitute of Technology
Strategy & InnovationStrategy & Innovation
Vodacom
June 2006
ITSICopyright@2006
The Relationship Between Strategy and ScenariosThe hypotheses of current strategic analysis are considered in the context of a range of plausible futures created through a facilitated process comprising both internal and external experts.
What is What Should be
What Could be
Internal Analysis &Hypothesis Generation
Scenario ThinkingBusiness Model
Design
ITSICopyright@2006
The primary forces
ITSICopyright@2006
The primary forcesMoore’s law
Processing power will double every 18 months
ITSICopyright@2006
The primary forces
Bandwidth
- will double every 9 months
This revolution will mean very low-cost high-bandwidth communication
ITSICopyright@2006
More information can today be sent over a single cable in a second than was sent over the entire Internet in 1999 in a month.
ITSICopyright@2006
The primary forces
Storewidth is doubling every 12 months.
ITSICopyright@2006
Storewidth
"The consumer will have a 5 or 6-terabyte drive by 2009, and will be able to store
25-50,000 CDs —which is all the music
on all the labels!
That's when we officially reach the point of lunacy!“
- Rob Reid, Founder, Listen.com
ITSICopyright@2006
Increased processing power & storewidth
ITSICopyright@2006
The primary forces
ITSICopyright@2006
Exploiting the abundance
"Bandwidth is doubling every 8-9 months. Storage is doubling every 12 months. Computing power is doubling every 18 months. We're here to talk about exploiting the exploiting the abundanceabundance."
- Niel Robertson, Technologist-in-Residence, Mobius Venture Capital, and former Technology Advisor, Exodus
ITSICopyright@2006
The ubiquitous Internet will need
to be redefined if we are to understand its true potential.
ITSICopyright@2006
The Internet is accessible everywhere on the planet
ITSICopyright@2006
Everything can have an IP address
A world where everything is connected, and everything can have an Internet
address.
Internet addressing
IPv4 (e.g 196.23.45.67) support address space for 4.3 thousand million devices
IPng (for "new generation"), theoretically enables 340,282,366,920,938,463,463,374,607,431,768,211,456
possible addresses; or
665,570,793,348,866,943,898,599 for each square metre of the Earth.
ITSICopyright@2006
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Terminal capability in 2008 – or sooner
Embedded HDD
2GB <<< 50GB
Memory Card
128MB <<< 16GB
Embedded Flash
6MB <<< 128MB
Mobile Storage Revolution New Ways of Displaying Content
Multiplicity of Local Connectivity
+ +
20 GByte is enough for your entire music collection + your entire photo album + 20hrs of home movies + 8 hours of DVD quality movies + a bevy of games
ITSICopyright@2006
One click e-Commerce
Handheld TV units have bi-directional communication
capabilities, which allows for sequential e-Commerce
applications.
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Wearable computer interfaces
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Augmented reality
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RFID & Auto Identification
Source: www.autoid.org
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Payment via Near Field CommunicationEarly market: Hong Kong
Acceptance of Octopus Card for mini and micro-payments
throughout the city. Nokia and Sony are ready to
launch NFC phones in Hong Kong in 3rd Qtr 2006
.
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Electronic paper
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My Avatar and I
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Avatars and their owners
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Ubiquitous Ubiquitous CyberspaceCyberspace
Virtual reality becomes even more real
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Real “virtual” reality across large distances
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The Internet is the platform for all future applications
Internet TechnologyInternet Technology
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Paym
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The building blocks of the Cybersphere
Physical Physical SpaceSpace
Mental Mental SpaceSpace
TheTheInternetInternet
CyberspaceCyberspace
ITSICopyright@2006
The building blocks of the Cybersphere
Physical Physical SpaceSpace
TheTheInternetInternet
Mental Mental SpaceSpace
CyberspaceCyberspace
ITSICopyright@2006
The building blocks of the Cybersphere
Ubiquitous InternetUbiquitous Internet
Ubiquitous CyberspaceUbiquitous Cyberspace
is the virtual & physical space where all the electronic
technologies
Internet, payment systems, Internet, payment systems, telephones, computing devices, telephones, computing devices, media, security systems, digital media, security systems, digital personal identities, augmented personal identities, augmented
reality reality
- all converge into a single seamless system.
CyberSphereCyberSphere
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Immediate access to a world of information
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Critical competence
Vie
w o
f cu
sto
mer
A new strategic paradigm
Receiver
(market)
Source
Co-producer
Production Relationships Organisationof value creation
Source: Richard Norman & Keith Coates
Prime mover: Prime mover:
* Ford* FordPrime Mover:Prime Mover:
Amazon.comAmazon.com
Prime Mover: Prime Mover:
IKEAIKEA
Invite &
Participate
Listen &
Serve
Make
& Sell
ITSICopyright@2006
How do you create value in this environment?
ITSICopyright@2006
Sections of the presentation available on
www.itsi.org.za
Training -> Vodacom
Username: vodacom
Password: hsdpa
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