jelly bean - marketing communication strategy
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Friday, June 14, 2013
1 MODEL 11 WARNA
3 KATEGORI
ABOUT JELLYFriday, June 14, 2013
IT WAS 90s JELLY WAS SO
TRENDY
Friday, June 14, 2013
JELLY BEANSWANTS TO MAKE IT HAPPEN
Friday, June 14, 2013
JELLY BEANS
AGAINWANTS TO MAKE IT HAPPEN
Friday, June 14, 2013
JELLY BEANS
AGAINWANTS TO MAKE IT HAPPEN
NOW
Friday, June 14, 2013
JELLY BEANS
AGAINWANTS TO MAKE IT HAPPEN
NOWTODAY
Friday, June 14, 2013
FROM: TO:
Friday, June 14, 2013
OOPS!
Friday, June 14, 2013
JELLY BEANS
IS A BIT TOO LATE
Friday, June 14, 2013
MELISSA
JUJU
CROCS
top of mindhigh classnyamanwangi “WAH”
street styledari UK mahal
nyamanburuk rupabanyak palsu
Friday, June 14, 2013
FASHIONISTAjelly shoes baru nge-trend di kalangan
Friday, June 14, 2013
HAVE YOU BEAN
WONDERING
WHAT DO THEY
REALLY NEED?
Friday, June 14, 2013
WHAT YOUR CONSIDERATION TO BUY A PAIR OF SHOES?
Friday, June 14, 2013
WHAT MAKES YOU BUY IT?
Friday, June 14, 2013
WHERE DO YOU GET THE INFO ?
Friday, June 14, 2013
DO YOU FOLLOW THE TREND?
Friday, June 14, 2013
SEPATU = PELENGKAP
IT’S LIKE A CHERRY ON THE TOP
OF OUR OUTFIT
Friday, June 14, 2013
PROSES MEMBELI SEPATU
LIATMODEL
DICOBANYAMAN
/TIDAK
PERTIMBANGAN
HARGA
BAZAAR DEPT. STORE MALL
Friday, June 14, 2013
THE JELLY MATELET’S MEET
Friday, June 14, 2013
HII’M VANIA
20 Y.0.
Friday, June 14, 2013
STRENGTH WEAKNESS
OPPORTUNITIES THREAT
PVC berkualitasMurahBanyak warna
Hanya ada 1 modelMudah ditiruNama pasaran
Target masih banyakTricke down EffectIklim Tropis
KompetitorKnock off productsKonsumen skeptis
Friday, June 14, 2013
MARKETING OBJECTIVE
1500pasang sepatu
pada bulanpertama
25% market share
di kategorijelly shoes
500 visit di
websiteper hari
Friday, June 14, 2013
comm. OBJECTIVE
43%brand awareness
dalam setahun
1/3top brand di kategori jelly
shoes
Membangun image
daily shoes
Friday, June 14, 2013
SO, THIS IS THE
Friday, June 14, 2013
BI
G
Friday, June 14, 2013
IGSORRY IF I’M TOO BIG
IDEA
Friday, June 14, 2013
wonderit’s a
Friday, June 14, 2013
OH WOW
Friday, June 14, 2013
WHAT’S THATOH WOW
Friday, June 14, 2013
wonder?WHAT’S THAT
OH WOW
Friday, June 14, 2013
wonderSA JELLY THAT
Friday, June 14, 2013
wonderSTYLE + COMFORT =
Friday, June 14, 2013
A JELLY THAT’S
Friday, June 14, 2013
A JELLY THAT’S
PLAYFULFriday, June 14, 2013
A JELLY THAT’S
QUIRKYFriday, June 14, 2013
A JELLY THAT’S
FRIENDLYFriday, June 14, 2013
THE WONDERSTRATEGY
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
BUZZ
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
BUZZ
BUZZBUZZ
PRINT AD
IN STORE
AMBIENCEFriday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
BUZZ
BUZZBUZZ
PRINT AD
IN STORE
AMBIENCE
BUZZ
BUZZ
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
BUZZ
BUZZBUZZ
PRINT AD
IN STORE
AMBIENCE
BUZZBUZZ
BUZZ
BUZZ
BUZZ
Friday, June 14, 2013
#1 SPREADTHE BUZZ
BUZZ
BUZZ
BUZZ
BUZZBUZZ
PRINT AD
IN STORE
AMBIENCE
BUZZ
BUZZ
BUZZBUZZ
BUZZ
BUZZ BUZZBUZZ
BUZZ
BUZZBUZZBUZZ
BUZZ
Friday, June 14, 2013
#2 MAKE THEMWANT IT THAT BAD
Friday, June 14, 2013
#2 MAKE THEMWANT IT THAT BAD
DIGITAL ADS
INFLUENCER
Friday, June 14, 2013
#3GIVE SPECIAL
OFFERSALES
PROMOONLINE
QUIZ
Friday, June 14, 2013
MAINTAIN THE TREND
Friday, June 14, 2013
MAINTAIN THE TREND
Friday, June 14, 2013
MAINTAIN THE TREND
Friday, June 14, 2013
MAINTAIN THE TREND
#4
SOCIALMEDIA
SOUVENIRSAFTER SALESTREATMENT
Friday, June 14, 2013
LET’S GET TO THE DETAIL
Friday, June 14, 2013
LET’S GET TO THE DETAIL
Friday, June 14, 2013
LET’S
GET TO
THE
DETAIL
Friday, June 14, 2013
GDETAIL
Friday, June 14, 2013
Friday, June 14, 2013
+ AD
Friday, June 14, 2013
Friday, June 14, 2013
Friday, June 14, 2013
Friday, June 14, 2013
DIGITAL AD
Friday, June 14, 2013
INTERACTIVE AD
Friday, June 14, 2013
Friday, June 14, 2013
BLOGGER QUIZ
&INSTAGRAMCOMPETITION
Friday, June 14, 2013
WHY ONLINE?
Friday, June 14, 2013
WHY ONLINE?BECAUSE, IT’S WHERE THEY ARE
Friday, June 14, 2013
WHERE ARE THEY?
Friday, June 14, 2013
WHERE ARE THEY?
YAHOO! YOUTUBEBERRYBENKA
ZALORA DEWIMAGZ
Friday, June 14, 2013
WHERE ARE THEY?
YAHOO! YOUTUBEBERRYBENKA
ZALORA DEWIMAGZ
Friday, June 14, 2013
IN STORE AD
Friday, June 14, 2013
AMBIENCE
Friday, June 14, 2013
AMBIENCE
Friday, June 14, 2013
SALES PROMOFriday, June 14, 2013
OPENING PROMO
GET 10% + 5% DISCOUNT BY FOLLOWING AND MENTIONING @JELLYBEANSID
Friday, June 14, 2013
GET 20% DISCOUNTWITH MIN. PURCHASE IDR 1.000.000
Friday, June 14, 2013
BUY THIS COLOR
Friday, June 14, 2013
AND THIS
Friday, June 14, 2013
AND GET IT FOR FREE
Friday, June 14, 2013
JELLY WILL MISS YOUJUST MORE THAN YOU KNOW
Friday, June 14, 2013
JELLY WILL MISS YOU
IN TOUCHJUST MORE THAN YOU KNOW
SO LET’S KEEP
Friday, June 14, 2013
SOUVENIR
Friday, June 14, 2013
SAME+
MORE VISUAL
Friday, June 14, 2013
BRANDINGCUST.
SERVICE
SPECIAL OFFER
80:20
Friday, June 14, 2013
LONG LIVE THE JELLYIN ALL ITS GLITTER GLORY
Friday, June 14, 2013
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