jelly bean - marketing communication strategy

Friday, June 14, 2013

1 MODEL 11 WARNA

3 KATEGORI

ABOUT JELLYFriday, June 14, 2013

IT WAS 90s JELLY WAS SO

TRENDY


JELLY BEANSWANTS TO MAKE IT HAPPEN


JELLY BEANS

AGAINWANTS TO MAKE IT HAPPEN


JELLY BEANS


NOW


JELLY BEANS


NOWTODAY


FROM: TO:


OOPS!


JELLY BEANS

IS A BIT TOO LATE


MELISSA

JUJU

CROCS

top of mindhigh classnyamanwangi “WAH”

street styledari UK mahal

nyamanburuk rupabanyak palsu


FASHIONISTAjelly shoes baru nge-trend di kalangan


HAVE YOU BEAN

WONDERING

WHAT DO THEY

REALLY NEED?


WHAT YOUR CONSIDERATION TO BUY A PAIR OF SHOES?


WHAT MAKES YOU BUY IT?


WHERE DO YOU GET THE INFO ?


DO YOU FOLLOW THE TREND?


SEPATU = PELENGKAP

IT’S LIKE A CHERRY ON THE TOP

OF OUR OUTFIT


PROSES MEMBELI SEPATU

LIATMODEL

DICOBANYAMAN

/TIDAK

PERTIMBANGAN

HARGA

BAZAAR DEPT. STORE MALL


THE JELLY MATELET’S MEET


HII’M VANIA

20 Y.0.


STRENGTH WEAKNESS

OPPORTUNITIES THREAT

PVC berkualitasMurahBanyak warna

Hanya ada 1 modelMudah ditiruNama pasaran

Target masih banyakTricke down EffectIklim Tropis

KompetitorKnock off productsKonsumen skeptis


MARKETING OBJECTIVE

1500pasang sepatu

pada bulanpertama

25% market share

di kategorijelly shoes

500 visit di

websiteper hari


comm. OBJECTIVE

43%brand awareness

dalam setahun

1/3top brand di kategori jelly

shoes

Membangun image

daily shoes


SO, THIS IS THE


BI

G


IGSORRY IF I’M TOO BIG

IDEA


wonderit’s a


OH WOW


WHAT’S THATOH WOW


wonder?WHAT’S THAT

OH WOW


wonderSA JELLY THAT


wonderSTYLE + COMFORT =


A JELLY THAT’S


A JELLY THAT’S

PLAYFULFriday, June 14, 2013

A JELLY THAT’S

QUIRKYFriday, June 14, 2013

A JELLY THAT’S

FRIENDLYFriday, June 14, 2013

THE WONDERSTRATEGY


#1 SPREADTHE BUZZ

BUZZ


#1 SPREADTHE BUZZ

BUZZ

BUZZ


#1 SPREADTHE BUZZ

BUZZ

BUZZ

BUZZ


#1 SPREADTHE BUZZ

BUZZ

BUZZ

BUZZ

BUZZBUZZ

PRINT AD

IN STORE

AMBIENCEFriday, June 14, 2013

#1 SPREADTHE BUZZ

BUZZ

BUZZ

BUZZ

BUZZBUZZ

PRINT AD

IN STORE

AMBIENCE

BUZZ

BUZZ


#1 SPREADTHE BUZZ

BUZZ

BUZZ

BUZZ

BUZZBUZZ

PRINT AD

IN STORE

AMBIENCE

BUZZBUZZ

BUZZ

BUZZ

BUZZ


#1 SPREADTHE BUZZ

BUZZ

BUZZ

BUZZ

BUZZBUZZ

PRINT AD

IN STORE

AMBIENCE

BUZZ

BUZZ

BUZZBUZZ

BUZZ

BUZZ BUZZBUZZ

BUZZ

BUZZBUZZBUZZ

BUZZ


#2 MAKE THEMWANT IT THAT BAD


#2 MAKE THEMWANT IT THAT BAD

DIGITAL ADS

INFLUENCER


#3GIVE SPECIAL

OFFERSALES

PROMOONLINE

QUIZ


MAINTAIN THE TREND


MAINTAIN THE TREND

#4

SOCIALMEDIA

SOUVENIRSAFTER SALESTREATMENT


LET’S GET TO THE DETAIL


LET’S

GET TO

THE

DETAIL


GDETAIL


+ AD


DIGITAL AD


INTERACTIVE AD


BLOGGER QUIZ

&INSTAGRAMCOMPETITION


WHY ONLINE?


WHY ONLINE?BECAUSE, IT’S WHERE THEY ARE


WHERE ARE THEY?


WHERE ARE THEY?

YAHOO! YOUTUBEBERRYBENKA

ZALORA DEWIMAGZ


IN STORE AD


AMBIENCE


SALES PROMOFriday, June 14, 2013

OPENING PROMO

GET 10% + 5% DISCOUNT BY FOLLOWING AND MENTIONING @JELLYBEANSID


GET 20% DISCOUNTWITH MIN. PURCHASE IDR 1.000.000


BUY THIS COLOR


AND THIS


AND GET IT FOR FREE


JELLY WILL MISS YOUJUST MORE THAN YOU KNOW


JELLY WILL MISS YOU

IN TOUCHJUST MORE THAN YOU KNOW

SO LET’S KEEP


SOUVENIR


FACEBOOK

SAME+

MORE VISUAL


TWITTER

BRANDINGCUST.

SERVICE

SPECIAL OFFER

80:20


LONG LIVE THE JELLYIN ALL ITS GLITTER GLORY


jelly bean - marketing communication strategy

Marketing

jelly beans

s jelly

jelly mate

jelly thats playful

jelly thats quirky

jelly thats friendly

store ad

interactive ad