jewelry stores mobile digital marketing

Mobile/Digital Advertising Strategy

Presented to: JewelersPresented by: Purplegator.comPresented on: May 25, 2017

Relevance Raises ResponseREACHING CUSTOMERS ON MOBILE

an company

100 Years of Information Gathering

1917 - 2017

THE IMPACT OF TECHNOLOGYIN ONLY

8 YEARS

WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO

Data Source: eMarketer 2016

78% of Us Now Own Smartphones

Data Source: Nielsen 2016

SMARTPHONE EXPANSION = POWERFUL ADVERTISING OPPORTUNITIES

THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION

When Will Mobile Get Its Fair Share?% of Time Spent in Media vs. % of Advertising Spending

Data Source: Meeker Report 2016

PRINT RADIO TELEVISION INTERNET MOBILE

Spend

BUDGETS MOVING AWAY FROM PRINT, BROADCAST

arketing Spending Plans for 2016, by Media Type

Data Source: StrongView/Selligent

Marketing Spending for 2016, by Media Type

We Specialize In Engaging Your Customers& Acquiring Their Business - and Loyalty

SOME OF OUR CURRENT CLIENTS IN 2017

SOME OF OUR JEWELRY RETAIL CUSTOMERS

WHAT IS DIGITAL MARKETING?

What We Do In The Swamp

• Mobile Strategy & Consulting• Mobile Advertising• Digital Advertising• Text Message Marketing• Mobile Video Production• Web Development• App Development• SEO• SEM• Social Media Marketing• Content Marketing• IVR• Video Production

WE WROTE THE BOOK ON MOBILE

Mobile/Digital Advertising Strategy

MOBILE’S MOST IMPORTANT ADVANTAGE

Pinpoint TargetingYou Only Pay to Reach Your Best Prospects

• Geotargeting• Geofencing• Geoconquesting• Demographics• Interests• Email addresses• Retargeting• Dayparting

As Opposed to Traditional Media…

Think People, Not Places

LASER FOCUSED CUSTOMER TARGETING

GEOTARGETING• Reach only those

within a 10 mile radius of your store.

• Adjust a trading area so as to avoid a natural barrier such as a river.

LASER FOCUSED CUSTOMER TARGETING

GEOFENCING• Target only the wealthiest zip codes in your

trading area.• Target only your immediate downtown area.

GEOCONQUESTING

Beat Your Competition…Target Their CustomersTarget customers who have visited a competing location.

DEMOGRAPHICS

• Sex• Age• Income Level• Home Ownership

• Marital Status• Children in Home• Job Type

INTEREST TARGETING

Find Your Best Customers• “Recently engaged.”• Watched a video about choosing a ring.• Facebook status update• Web visits to competing stores

EMAIL ADDRESSES

PLATINUM PROSPECTSOne mobile advertising target group will be your email list!

RETARGETING

PLATINUM PROSPECTS

Reinforce those visiting your website by targeting them with your ads.

YOUR BEST CUSTOMERS

We’ll get them in your store more often.

• Email Targeting• Job Targeting• Geoconquesting competing

stores • Retargeting• Text Message Marketing

COMPONENTS OF MOBILE ADVERTISING

Your ads run across thousands of locally relevant mobile apps such as Angry Birds and eBay. Apps your customers are using every day.

IN APP ADVERTISEMENT

COMPONENTS OF MOBILE ADVERTISING

MOBILE WEB ADVERTISEMENTYour ads run on hundreds of nationally known apps and mobile and desktop websites such as ESPN, Better Homes & Gardens, Fox News, and CNN.

COMPONENTS OF MOBILE ADVERTISING

INSTAGRAMThe younger, female skew and beautiful pictures on Instagram are ideal for creating interest in your store with aspirational imagery.

COMPONENTS OF MOBILE ADVERTISING

LANDING PAGETapping on any ad will lead potential customers to a mobile landing page, from which they can get the offer, call, or get directions to your store.

HEAT MAPS & LEAD LIST

Sales Lead Dashboard

Manage, Sort, & Track your leads

See Results in Real Time

COMPLETE CAMPAIGN IN ACTION

BUILDENGAGEMENT

GENERATEAWARENESS

CREATE ACUSTOMER

ACCESSIBLE 24/7 IN YOUR OWN DATABASE CONTROL PANEL BUILT AND HOSTED BY PURPLEGATOR

BUILT AND HOSTED BY PURPLEGATOR

SERVING ADS TO YOUR EMAIL LIST

SERVING ADS TO YOUR WEBSITE VISITORS

SERVING ADS TO HOME DEPOT’S CUSTOMERS

FACEBOOK

FACEBOOK CAROUSEL ADS

MOBILE NETWORK – IN APP ADVERTISING

VIDEO ADVERTISING

If a Picture is Worth a Thousand Words, How Much is a Video Worth?

https://www.youtube.com/watch?v=9nrqiCEbNUU

COMPONENTS OF MOBILE ADVERTISING

TEXT MARKETINGThe Best Way to Keep in Touch with your Best Customers!

• Interactive to opt-in• Broadcast messaging

• Specials• Free Offers• Event Invites

Text ENGAGED to 84444

TEXT MESSAGE PACKAGE

ALL PACKAGES INCLUDE:• Creative Design• Landing Page Design & Hosting• Sales Lead Acquisition Tool• Daily/Weekly Monitoring

• A-B Testing• Optimization

• Performance Analysis• Advertising Media

• Facebook & Instagram• In-App• Mobile Web• Retargeting – visitors, email list

WHAT YOU GET

WHAT WE NEED

FOR A SUCCESSFUL PROMOTION:

• Engaging Offer• Flight Dates• Budget• Images• Co-Op Requirements• Landing Page or Your Website?• Authorized Agreement

Every day new companies enter the mobile ecosphere, where the pace of innovation is exceedingly high.

The process can become confusing fast.

We live, dream and sleep mobile so you don’t have to.

Mobile Marketing ManagersPurplegator

sales@purplegator.com610.688.6000

Purplegator.com