jimmi’s marketing efforts

Jimmi’s Bar & Grill

Marketing EffortsBy: Kimberly & Kristen Bak

•Company Developments•Photoshop Graphics•Local Search/Directories•Social Media•Mobile Marketing•Website/Website SEO

Outline

Company Developments

• Mission Statement: is to give the highest level of service to ensure customers have fun and keep coming back

• Slogan: “The Night You Will Never Remember at a Bar You Will Never Forget”

• Created AdWords Campaign, Marketing Plan, and Website

Daily Drink Special Advertisements

Special Events Flyers

Google Analytics

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January 2014 Website Visits

Series1

March 2013: Linked Google Analytics to the Jimmi’s Bar & Grill Website

Local Directories

Yahoo Local Listing

Bing Business Listing

Yelp Page

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January 2014 Yelp Visits

Series1

Views: Customer Leads

*Directions *Website *Mobile calls

*Check-ins *Photos0

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Yelp Customer Leads

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Foursquare

Manta

Local Search

Sports Bars Fullerton

Cocktail Bars Fullerton

Google Maps• February

2014: Submitted

changes for adding

website and category

Social Media

Implementations• Implemented the 5

social media sites using Hoot Suite

• Created the Facebook Fan Page and established the Jimmi’s Bar & Grill Check-In location

• Created the LinkedIn group page

Hoot Suite

Facebook Fan Page

Facebook Friends Page

Twitter

•951 Followers•Daily informative Tweets•Website links to Twitter page

Google Plus Page

LinkedIn Group Page

Mobile Marketing

Happy Hour Finder

WebsiteSeo

Website Overview•Website was created By: Kimberly, Kristen and Vincent using WordPress•March 2013: Created website from scratch•February 2014: Developed meta descriptions and meta keywords strategy•February 2014: Corrected all Title tags and URL’s to match•2013-2014: Many changes were implemented•Website consists of 7 pages

Home Page

Home Page Descriptions

Description <meta name =“description” content= “Cocktail bar located in Fullerton, CA serving a wide variety of beer, shots, shooters wine, and mixed drinks. Serving daily drink specials."

Keywords Bars in Fullerton, Beer and drinks, cocktail bar Fullerton, drink specials orange county, Fullerton bar

Title Tag Jimmi's Bar and Grill - Fullerton, CA

URL http://jimmisbarandgrill.com/

Jimmi’s Bloggin’

Jimmi’s Bloggin’

Description <meta name =“description” content= “Your Local Fullerton Bar and Grill”>.

Keywords None (Due to blog post roll)

Title Tag Jimmis Bar and Grill

URL http://jimmisbarandgrill.com/blog

Menu

MenuDescription <meta name =“description” content= “We offer mixed

drinks, daily drink specials, shots, shooters, wines, draft beer and bottle beer.”>

Keywords Beer, gin, rum, shots, tequila, vodka, whiskey, wine

Title Tag Menu

URL http://jimmisbarandgrill.com/menu

About Us!

About Us!

Description <meta name =“description” content= “Established cocktail and sports bar in Fullerton, CA.”>

Keywords Best bar in Fullerton, cocktail bar orange county, mixed drinks orange county, sports bar orange county

Title Tag Sports and Cocktail bar

URL http://jimmisbarandgrill.com/about-us

Plan A Party

Plan A Party

Description <meta name =“description” content= “We host birthday parties, graduation parties and more. Host a private event for your next occasion at Jimmi’s Bar in Orange County.”>

Keywords Party hosting, private events, private parties, private party orange county, private party planning orange county

Title Tag Plan A Party!

URL http://jimmisbarandgrill.com/plan-a-party

Daily Drink Specials

Daily Drink Specials

Description <meta name =“description” content= “Daily drink specials include Patron shots, Well Drinks, Jager shots, Jack Daniels, Washington Apples, Cherry Bombs, and Fireball shots.”>

Keywords Cherry Bombs, Fireball shots, Jager, Patron, Washington Apples

Title Tag Daily Drink Specials

URL http://jimmisbarandgrill.com/daily-drink-specials

Contact Us

Contact Us

Description <meta name =“description” content= “Jimmi’s Bar and Grill is located in the heart of Fullerton, CA in Northern Orange County! Our address is 500 Raymond Ave Fullerton, CA 92831.”>

Keywords Beer bar, Downtown Fullerton bar, Jimmis Bar Fullerton

Title Tag Contact Us

URL http://jimmisbarandgrill.com/contact-us