jonathan kitchen – how traditional publishing has changed forever
Post on 12-Jan-2015
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Adventures in App Publishing
How Traditional Publishing Has Changed Forever
Jonathan KitchenCommercial Director / Dennis Publishing@jonkitchen
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@jonkitchen
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Multi-platform brands driven by changes in consumption
Wednesday, May 16, 12
Content is king - publishers should be
platform agnostic content providers
Multi-platform brands driven by changes in consumption
Wednesday, May 16, 12
Content is king - publishers should be
platform agnostic content providers
Multi-platform brands driven by changes in consumption
The ability to provide a full range of ‘services’
Wednesday, May 16, 12
Content is king - publishers should be
platform agnostic content providers
Multi-platform brands driven by changes in consumption
The ability to provide a full range of ‘services’
Apps : “A digitally facilitated analogue revolution” - Richard
Seymour
Wednesday, May 16, 12
The formula has changed....and it’s not easy!
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Platform and content decision working in tandem
Wednesday, May 16, 12
Platform and content decision working in tandem
Constant beta
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Platform and content decision working in tandem
Constant beta
Advertising model - integration, build and
tracking
Wednesday, May 16, 12
Platform and content decision working in tandem
Constant beta
Subscription and purchasing model
Advertising model - integration, build and
tracking
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Advertising
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Central team
Advertising
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Central team
Education
Advertising
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Central team
EducationCreative resource
Advertising
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Central team
EducationCreative resource
Metrics
Advertising
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Wednesday, May 16, 12
Launch strategy for new brands including technology
platform and content
Wednesday, May 16, 12
Launch strategy for new brands including technology
platform and content
Central advertising and commercial sales and production resource
Wednesday, May 16, 12
Dedicated build and production resource
Launch strategy for new brands including technology
platform and content
Central advertising and commercial sales and production resource
Wednesday, May 16, 12
Dedicated build and production resource
Launch strategy for new brands including technology
platform and content
Creative services
Central advertising and commercial sales and production resource
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
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