jonathan kitchen – how traditional publishing has changed forever

Adventures in App Publishing

How Traditional Publishing Has Changed Forever

Jonathan KitchenCommercial Director / Dennis Publishing@jonkitchen

Wednesday, May 16, 12

@jonkitchen


Multi-platform brands driven by changes in consumption


Content is king - publishers should be

platform agnostic content providers






The ability to provide a full range of ‘services’





The ability to provide a full range of ‘services’

Apps : “A digitally facilitated analogue revolution” - Richard

Seymour


The formula has changed....and it’s not easy!


Platform and content decision working in tandem



Constant beta



Constant beta

Advertising model - integration, build and

tracking



Constant beta

Subscription and purchasing model

Advertising model - integration, build and

tracking


Advertising


Central team

Advertising


Central team

Education

Advertising


Central team

EducationCreative resource

Advertising


Central team

EducationCreative resource

Metrics

Advertising


Launch strategy for new brands including technology

platform and content




Central advertising and commercial sales and production resource


Dedicated build and production resource





Dedicated build and production resource



Creative services



jonathan kitchen – how traditional publishing has changed forever

Technology

technology platform

king multiplatform brands

content decision working

contentcentral advertising

traditional publishing

app publishing

range of serviceswednesday

tandemconstant betawednesday