kannapolis business alliance lunch - social media
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Social Media Marketing
Joe Recomendes@JRecomendesJoeRecomendes.com
Joe RecomendesBA - Boston College
MA - UNC Chapel Hill
4 years experience in PR/Social Media
Digital Marketing Strategist Walker Marketing
Worked with a variety of industries
Home Care
Tourism
Small Government
Today’s Workshop
The Importance of a Digital Strategy
Overview of Social Networks
Overview of Content Strategies
Hands-On, Tricks of the Trade
Social Media
Social MediaSocial media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Social Networks
Video Sharing
YouTube
Vimeo
Photo Sharing
Flickr
Picasa
Social Media Strategy
Content Marketing
Creating Shareable Content
Building an Audience
Becoming a Resource
FacebookOver 800,000,000 users
Most popular social network by far
Timeline will be rolling out soon.
Higher brand engagement.
Different actions for users.
Popular microblogging service
Twitter brand pages coming soon.
More opportunity to display relevant brand content.
FourSquare
Location based social network.
People can ‘Check In’ at their current location.
Businesses can offer deals and specials.
What to Share?
Content Strategy
VideosYouTube is a popular search engineVideo has 6x the response rate over print
PhotosDynamic, easy to share. Encourage fans to upload theirs.
BlogOpportunity for keywordsProvides fresh content for Google
Tool Kit
Need More Fans?
Publicize your Social Media Presence!Near the top of your WebsiteBusiness CardsEmail SignaturesBrochureseNewslettersE-BlastsStickers/Kiosks/Displays
Social Media Toolbox
HootSuite
Bit.ly
Twitter Advanced Search
Nutshell Mail
How to get started
1 Hour/week
Schedule a week’s worth of posts through Hootsuite.
Spend 2-5 minutes each day responding to customer questions and posts.
5 Hours/WeekSchedule a week’s worth of posts through Hootsuite.
Spend 2-5 minutes each day responding to customer questions and posts.
Plus:
Write a blog for your website
Monitor the results of your efforts
More than 5 Hours
Learn how to properly read and act on analytics data.
Consider running ads
Facebook Ads
Google AdWords
Daily Deals
Groupon, LivingSocial
Provide an influx of new customers.
Try to incentivize return visits by encouraging new customers to follow you on social media.
Questions?
Joe Recomendes@JRecomendes
Jrecomendes@walker-marketing.comwww.walker-marketing.com
704-262-1113
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