kargo - video consumption in the digital age

KARGO PRESENTS:VIDEO CONSUMPTION IN THE DIGITAL AGE

TALK ABOUT US USING

#FUTUREMTHE EVENT

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TRENDS & EFFECTS OF MOBILE, TABLET, AND P.C. USAGE ON VIDEO ADVERTISING ROI

KARGO & FUTUREM PANELISTSHarry Kargman CEO, Kargo. @kargo

Eric Korsh VP/GD, Brand Content, Digitas. @erickorsh

Grant Stratemeyer VP, Business Development, Celtra @gstrater

Adam TowvimVP, Business Development, Jumptap. @atowvim

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What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on them?

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THE FACTS!

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Nearly 25% of Americans view videos on the web from some connected device more than once every day. 13% watch web videos at least once daily

(Source: Neilson)

28%have accessed video content with a tablet at some point in the month, and 4% do so more than once per day

ALL WEB ENABLED DEVICES

TABLET

SMARTPHONE21% consume video content on their smartphones more than once per day

TRADITIONAL TELEVISIONS

Meanwhile, Traditional television use is declining, with Neilson reportinga loss of 1 million+ traditional TV setups in American homes this year,

and a nearly 2% decrease from 2010 to 2011 in traditional TV viewership. Neilson predicts that trend to steadily continue.

?

How do marketers get consumers attention..

and why are the dollars still so concentrated on television as a

medium?

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WHERE ARE U.S. VIDEO AD DOLLARS SPENT?

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Sources: eMarketer, Forrester, Kantar Media, Coady Diemar

Vid

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d S

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(M

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)

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When asked (in August 2012) how they anticipate leveraging digital formats, 69% of agency respondents expect their clients to increase spending on video, and 68% expect them to increase spending on mobile. (marketingcharts.com)

TRENDING NOW:

“Go where your customers have gone,” Google chairman Eric Schmidt

(Referring to the need to advertise, video, on web-enabled devices)

How can marketers maximize the return of video advertising investments across multiple screens?

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Who are the winners and losers in the coming decade

given these trends?

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THANK YOU FOR COMING- PLEASE STAY IN TOUCH

HARRY KARGMAN CEO, KARGOHarry@kargo.com212.979.9000

36 E 12th Street, 6th FloorNew York, NY 10003www.kargo.com

Local Contact:

AMY LIPTONVP, STRATEGIC ACCOUNTS, KARGOamy@kargo.com617.470.1578

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