koncept konqueror group3
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Divyan Kavdia 09BM8017
Swati Arora 09BM8032
Saurabh Mishra 09BM8045
Kumar Priyadarshi 09BM8069
Koncepts Konqueror
Social Networkingwhat’s in it for you …
Time Before SNSSectoral Analysis
Business ModelPrincipal Players
Coming Up
• Forums, websites, blogs.
• Mailing list, e-groups newsletter/ e-groups.com
• Telephone
Time Before SNSSectoral Analysis
Business ModelPrincipal Players
Coming Up•Having a hard time starting a conversation•People don’t trust you•Anonymous person•Hide ourselves•Avatars and username
And then came Social NetworkingSectoral Analysis
Business ModelPrincipal Players
Coming Up•Profiles•Shows your identity•Power user•Profile building•Identity building•Self publishing•Community building•Community leader•Contributor•Network building
EvolutionSectoral Analysis
Business ModelPrincipal Players
Coming UpClassMates
My Space
Orkut
Google Wave
Google Buzz 2010
2009
2006
2004
2004
2003
1995
More than 200
networking sites
So whats the fuzz..Sectoral Analysis
Business ModelPrincipal Players
Coming Up A SOCIAL NETWORK IS A SOCIAL STRUCTURE MADE OF
NODES.
FOCUSES ON BUILDING ONLINE REFERENCES.
Identify the Photographer Sectoral Analysis
Business ModelPrincipal Players
Coming Up
Its Balaji Sectoral Analysis
Business ModelPrincipal Players
Coming Up
And the poet Sectoral Analysis
Business ModelPrincipal Players
Coming Up The first tune of the cuckoo has been heard,
The beautiul south wind is caressing the souls,Busy bees are relishing an elegant opulence,Spring is in the air!Blitheness is in the heart!
Water in the streams are flowing with glad tidings,It's visage sparkling bright with Heaven's light,The boatmen are singing out a golden tone,as never before heard from them;Spring is in the air!Exuberant is the mind!
Evening twilight is kissing the earth,The farmer's son has found his calf,But he is restless due to the tune from that faraway hamlet.Alas the full moon has cast her grandeur,Spring is at her dazzling best,Creation is unfolding her eternal glory.
The Bong connection..Shubham Sectoral Analysis
Business ModelPrincipal Players
Coming Up
And the salty sarcasm Sectoral Analysis
Business ModelPrincipal Players
Coming Up Yes, on a scale from one to ten, ten being the dumbest a person can look, you are definitely nineteen.
Handle? I can handle it. Handle is my middle name. Well, actually its the middle part of my first name.
Weekend before midsems, weekend before holidays, last weekend of being twenty one... But none of that excitement here. Current Mood: Oh my God, I don't even have Parle-G biscuits as stock.
Ann..the facebook version Sectoral Analysis
Business ModelPrincipal Players
Coming Up
What are SN’s used for ?Sectoral Analysis
Business ModelPrincipal Players
Coming Up
The VGSOM home page, FacebookSectoral Analysis
Business ModelPrincipal Players
Coming Up • Frictionless: simple, less is more• Audience: on Facebook for their friends• Communication: integrate into the viral
channels• Engagement: hook users to return regularly• Business model: design with monetization in
mind• Objective: establish goals and success
metrics• Obvious: make each page’s purpose clear• Keep working: develop, test, repeat
A race towards the pinnacle Sectoral Analysis
Business ModelPrincipal Players
Coming Up
Facebook has: Sectoral Analysis
Business ModelPrincipal Players
Coming Up
-Games as marketing tools-Farmville--- 83,224,849 monthly active users-Your own games
-Profile page-Groups/events-Fan page/events-Easy to interact
(Thumbs up & like)-Feeling of being listened
to.
Google Waves Sectoral Analysis
Business ModelPrincipal Players
Coming Up
Wave creator Lars Rasmussen described Google Wave as “equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more,” and further describing it as “what e-mail might look like if it were invented today.” So another game-changer it appears.
TwitterSectoral Analysis
Coming Up
Fast growing micro-blogging platform.
What are you doing? 140 char. less.
Business ModelPrincipal Players
And Ning..KamkonSectoral Analysis
Coming Up
Create your own SNSMonetize it by putting ads and features
-Groups-Forums-Blog-Photos-Videos
Business ModelPrincipal Players
The Dilemma…Sectoral Analysis
Business ModelPrincipal Players
Coming UpBoth media and most online businesses are based on “software economics”, where the cost of creating something of value is relatively high but the marginal cost of distributing it to each consumer is very low.
Monetizing and IssuesSectoral Analysis
Business ModelPrincipal Players
Coming Up
•Advertising- • Users don’t click enough !• Exhaustively interesting peer-produced content
•Partnership opportunities• Limitations of target demographics
•Micropayments• Small amounts of money for better experience• Do not expect users to micropay from the beginning !
•User payments/gatekeeping fees - or, the virtual country club• Target specialty networks
Monetizing and IssuesSectoral Analysis
Business ModelPrincipal Players
Coming Up
Advertising ModelSectoral Analysis
Business ModelPrincipal Players
Coming Up
•One of the foremost forms of revenue generation on SNS •Large and/or highly specialized, differentiated viewerships required•Forms of Advertising Model :• Affiliate Form• Banner Form
•Key Revenue Drivers :• Number of users
•Attract new members by:• Optimizing Recommendation/Invitation Process• Creating incentives for inviting new members• Engage in “hubs”
Subscription ModelSectoral Analysis
Business ModelPrincipal Players
Coming Up
•Offer users content or services for a subscription fee•Key Revenue Driver :• Creation of high levels of unique
customer value• Creating customer value:• Increase levels of user generated content• Frequent update of profiles• Offering multiple membership packages
with different pricing schemes
Transaction ModelSectoral Analysis
Business ModelPrincipal Players
Coming Up
•Company receives a fee for enabling or executing a transaction •Types of transaction : • Endogenous• Exogenous transactions•Key Revenue Driver:• Trust in peers and the platform•Peer trust : Visualizing second-degree contacts •Platform Trust : Guaranteeing high levels of privacy
Various Sites and ModelsSectoral Analysis
Business ModelPrincipal Players
Coming Up
Some Interesting Statistics• Social Media spending is expected to increase
from $716M in 2008 to $3.1B in 2014• Pepsi dropped TV advertising for the 2010 Super
Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)
• Dell has attributed over $6.5M in revenue directly to Twitter
• 99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page
• 53% of the Fortune 500 have at least one active Twitter account
• 83% of CMOs are tracking their number of fans in Social Media
Sectoral Analysis
Business ModelPrincipal Players
Coming Up
What’s next..Sectoral Analysis
Business ModelPrincipal Players
Coming Up
Man..Machine and Social Networking..
Yo!!! SNS
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