digital tripadvisor group3

8/10/2019 Digital TripAdvisor Group3

1/12

Tripadvisor

Group 3

#Hashtag Overload


2/12

Management Engagement is linked to Traveler

Engagement

Help resolve the negativity in reviews

Direct Contact Links

Sync with Social Networks

Special Offers as Influencers


3/12


With Business Listings flexible display options, you can choose any

three of the following points of contact to include with your listing:Hotel website URL Phone numberE-mail address Hotel deals URLHotel packages URL Virtual tour URL

A recent study showed that one hotel chain received twice as manydirect bookings via phone than web when they used their phonenumber as one of their Business Listings contact points.

Forrester Consulting studied the economic impact of BusinessListings on Ayres Hotel Collectionand the results were Incremental Booked revenue of 2mn $16.43 earned on every $1 spent on Business Listings Overall ROI of 1296%


4/12

Management Engagement is linked to Traveler

Engagement






5/12

Management Engagement is linked to

Traveler Engagement

When it comes to having at least one photo on your property page, its

also worth 138%more traveller engagement and a 225%increasein likelihood of a booking enquiry. For properties with at least 100

photos, engagement levels rise to 151%and likelihood of a bookingenquiry rises to 238%compared to properties with no photos

Compared to properties that dont respond to reviews, those that

respond to at least 13% of reviews see a 21%boost inengagement. And accommodations that respond to at least 50%ofreviews increase their likelihood of receiving a booking enquiry by

24%.


6/12

Management Engagement is linked to TravelerEngagement






7/12


77% of travellers worldwide put an emphasis on receiving excellentservice from you. Or the competitor down the street, if theyre doing abetter job of delighting guests and collecting reviews from those happy

customers. 78%of travellers say that seeing a hotel managementresponse to reviews makes them believe that it cares more about itsguests.

Here are three steps you can take after a bad review has come in:

1. Review whats happened.2. Incorporate the feedback.3. Complete a Management Response.


8/12


9/12


Nearly half of TripAdvisor travellers say that Special Offers influencetheir booking choices. Special Offers appear across TripAdvisor onhigh visibility pages which will have more chances for conversion toactual booking

Associate a promotion code with your offer to keep tabs on the onesthat convert the most customers. That helps make future SpecialOffers more successful.

Create offers that appeal to the types of travellers you want to drawin. For instance, if youd like more leisure travellers, appeal tofamilies or weekend guests with an offer of Free breakfast.


10/12

Management Engagement is linked to TravelerEngagement






11/12

Sync with social networks

The widget centre also lets you add a TripAdvisor tab to yourFacebook page. If youre going to add any review app, this is the one.

Its continuously been the top travel application on Facebook for more

than five years now.

Some B&Bs also benefit from linking to positive reviews on Twitter.

Used in moderation, this can be a great way to spread the word. Youmight also add a #tripadvisor hashtag to any relevant statusupdates.

Nearly 40%of travellers are influenced by travel photos on social

media sites. 46%of travellers consider travel blogs to be influential

during the planning phase. While travelling, 45%of travellers use

their mobile to look for restaurants, 37%look for activities and27%look for hotels


12/12

#THANKYOU!

digital tripadvisor group3

Documents