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Jay Tsao

MentorLos Angeles 2015

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Pros

•  Recurring revenue

•  Steady growth toward scale•  Easy to define top-line

Cons

•  Cash flow problems

•  Conversion strategies•

Underestimate churn rate

•  Inaccurate pricing strategies

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Pros

•  Non-solicitation

•  3rd-party through mature networks•  Viral effects

Cons

•  Requires critical mass

•  Content driven & page inventory•  Viewers vs. Active User dilemma

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Pros

•  Seasoned & Time-tested

•  Low overhead•  Clear CM for forecasting

Cons

•  Lack innovation

•  Easy to underestimate marketing costs•  Dual-sided curation

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Pros

•  Accessibility to content &

distribution channel•  Operational minimization

•  Cost minimization•

Speed to market

Cons

•  Cost & maintenance of IP

•  Relationship intensive•  Covenants & restrictions

•  Dependency model

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Value =

Short Term Customer Satisfaction

Relevance of Tangible Attributes of

Brand/Service to Consumer

Relevance of Intangible Aspects of

Brand/Service to Consumer

Customer's Feeling of Being TreatedWith Respect

Customer's Feeling of Supporting aSocially Responsible/Ethical Company

Tangible Costs: Monetary, Time, andOther Transaction Costs

Intangible Costs/Risks:-

Social: Customer ’s concern about howothers will view him/her with your product.

- 

Psychological: Customer ’s concern about

how s/he’ll think of him/herself.

- Functional: Customer ’s concern as to

whether your product will work.

Quality

Price

 _______

Service Support Needs of Customer

Relevance of the Product/Service to the

Customer ’s Direct Operations

Relevance to Helping the Customer

Deliver Value to Their Customers

Customer's Feeling of Being TreatedWith Respect

Helping Customer Deliver CSR Value toTheir Customers and Supply Chain

Tangible Costs: Monetary, Time, andOther Transaction Costs

Intangible Costs/Risks:-

Reputational: Effect on Customer ’sreputation in doing business with you.

- 

Morale: Effect on your customer ’s company

morale in doing business with you.

- Functional: Your customer ’s concern that yo

product will do what you say it will do.

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Jay Tsao

MentorLos Angeles 2015