lean social how to pick the right social media for your business - forward progress - dean delisle...

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET

@FwdProgressInc

Lean Social

#SocialJack #LeanSocial #SocialMedia@DeanDeLisle @FwdProgressInc

@FwdProgressInc

Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 100,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and Production, Web

Seminars, eLearning, Lead Generation and Conversion, Social Networking and Email Marketing

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales

@FwdProgressInc

How to Engage with theGo-To-Webinar Interface

• Questions area on the GTW task bar• Type us a question so we know you understand• Ask us anything throughout the session• Engage and WIN too!

@FwdProgressInc

What is Lean Social?• Lean Startup• Lean Content• Lean Media• Lean Social• What does it all mean?

LESS IS MORE!

@FwdProgressInc

Lean Social Components

• Social Media • Content Sharing• Value Serving• Engagement• Listening• Converting

@FwdProgressInc

Social Media – Lean or Not

Why does it often not work for organizations?

MINDSET!MINDSET!

@FwdProgressInc

Why Social Media?

• Interactive• People Respond Well• Builds Trust• Builds Community• Viral Activity• Sharing

@FwdProgressInc

Network Science*

Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

*Courtesy of US Army

@FwdProgressInc

Organizational and Team Impact(Internal)

@FwdProgressInc

Organizational and Team Impact(External)

@FwdProgressInc

Network Hubs

Your Company

Conferences

Employees

Charities

Clients

Partners

Associations

Hub: Large cluster orgroup of cluster of networkconnections.

@FwdProgressInc

Engagement

• Percentage of consumers who engage with their favorite brands via social media by age• 23% of consumers ages 18-29• 39% of consumers ages 30-49 • 38% of consumers above 50

• 87% of survey respondents indicate that online social engagement with a brand positively impacts their likelihood to purchase

Brafton.com

@FwdProgressInc

Engagement Continuum

Disengaged Mis-Engaged Engaged

Barely logged in Unconsciously likingthings

Posting andcommenting

Learning aboutperson’s profileand background

Engaging with intentto transform

relationship formutual benefit

Transactional Conscious, Tied to Yearning & Emotions

Transformational

Dr. Bob Wright – Wright Graduate University

@FwdProgressInc

Start Managing Your Relationships

1. Plan2. Build3. Launch

@FwdProgressInc

Plan• Your services and value proposition• Your main goals• Target markets• Where you want to be found online

@FwdProgressInc

• What products/services do you provide?• How do you compare to competition?• How can you help others?

@FwdProgressInc

Goals (Outcome)• Marketing

• Leads• Traffic• Registrations• Friends• Connections• Comments

• Sales• Dials• Clicks• Connections• Proposals• Closes

@FwdProgressInc

Identify Your TargetWho is your target customer/client/partner?

• What do they look like?• What Industry are they in?• What size Company do they work for?• Who do they know?• If they are consumers, what are their interests?• Who will you be talking to?

@FwdProgressInc

Where Does Your Target Exist?

• Facebook?• Twitter?• LinkedIn?• Google+?• Social Mobile?

ONLY PICK

THREE MAX!

@FwdProgressInc

Where Do You Want to Be Found?

• Search Keywords (Attraction/Pathway)• Your Website (Destination/Pathway)• Mobile (Destination/Pathway)• Social Media (Destination/Pathway)

• Facebook• LinkedIn• Twitter• Google+

@FwdProgressInc

What is the Destination?

• Your Website (Destination/Pathway)• Mobile (Destination/Pathway)• Social Media (Destination/Pathway)

• Facebook• LinkedIn• Twitter• YouTube• Google+

@FwdProgressInc

Build – Start Simple

• Social Media Profiles (Attraction/Pathway/Destination)• Your target will determine which networks are best• Pick a MAX of Three!!

• Appropriate Website/Landing Page/Microsite

@FwdProgressInc

Social Media ProfilesACTIVE

ACTIVE

PASSIVE

@FwdProgressInc

Website/Landing Page/Microsite

@FwdProgressInc

Building a Content Map

• Remember • Value• Target• Keywords• Platforms

@FwdProgressInc

Building a Content Map• Remember

• Value• Target• Keywords• Platforms

@FwdProgressInc

Building a Content Map• Remember

• Value• Target• Keywords• Platforms

@FwdProgressInc

Launch• Begin generating valuable content• Interact and engage with customers and prospects• Build relationships• Consistently Measure (Test)

• Connections• Engagement• Outcome/Sales

@FwdProgressInc

Connections

Connection•Emails/Contacts•New Connections•New Followers•New Likes•New Subscribers

@FwdProgressInc

Engagement

Engagement•Likes•Comments•Shares•Direct Messages•Emails

@FwdProgressInc

OutcomeOutcome•Requests for Proposals…•Orders•Sales•Emails/Contacts•New Subscribers•New Connections*•New Followers*•New Likes*

@FwdProgressInc

OutcomeRemember NOT WINNING, does NOT mean that you are LOSING!

@FwdProgressInc

Questions?

@FwdProgressInc

http://socialsellinglinkedin.com

@FwdProgressInc

http://socialsellinglinkedin.com

@FwdProgressInc

Thank You!Thank You!

@FwdProgressInc

Connect WITH us!dean@forwardprogress.net

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NET

lean social how to pick the right social media for your business - forward progress - dean delisle...

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fwdprogressinc network

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Social Media

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