let's get phygital

David HortonChief Transformation Officer

Mashreq Bank

Building the Digital BankThe End of Omni-Channel and the Birth of Phygital’

• Digital Transformation and the convergence of

Physical & Digital banking.

• What exactly is Everyday Banking?

• The evolving needs of the digital native customer, and

using mobility to foster loyalty.

• How is digital banking repairing the trust and

reputation of the brand?

• The Mashreq Store: The Downloadable Bank and

Mobile Onboarding.

• The Virtual Branch

https://www.google.co.uk/url?q=https://play.google.com/store/apps/details?id=com.mashreq.flavours&sa=U&ei=QEEpU6DVF8rBtQaq0IDQBg&ved=0CCoQFjAC&usg=AFQjCNEW8m9rrZ_IeVYWWziGNo9tU17M-Q

https://www.google.co.uk/url?q=https://itunes.apple.com/us/app/mashreq-flavours/id590384445?mt=8&sa=U&ei=QEEpU6DVF8rBtQaq0IDQBg&ved=0CDEQFjAD&usg=AFQjCNHbNWNNPO3Sjb934ITD5_ZE_sLQpw

https://www.google.co.uk/url?q=https://play.google.com/store/apps/details?id=com.mashreq.flavours&sa=U&ei=QEEpU6DVF8rBtQaq0IDQBg&ved=0CCoQFjAC&usg=AFQjCNEW8m9rrZ_IeVYWWziGNo9tU17M-Q

https://www.google.co.uk/url?q=https://itunes.apple.com/us/app/mashreq-flavours/id590384445?mt=8&sa=U&ei=QEEpU6DVF8rBtQaq0IDQBg&ved=0CDEQFjAD&usg=AFQjCNHbNWNNPO3Sjb934ITD5_ZE_sLQpw

ae.linkedin.com/pub/david-horton/3/733/b9/

davidho@mashreq.com

dhorton@hotmail.com

@davidmashreq

David HortonChief Transformation Officer - Mashreq

mailto:davidho@mashreq.com

mailto:dhorton@hotmail.com

let's get phygital

phygital branch

channel physical digital

simplifying banking

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virtual branch

everyday services

mobile apps

Economy & Finance

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let's get physical