let's get technical

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Learning what, when and how to post on the various social media platforms to best benefit your institution. Each platform has different rules, learn to recognise what's appropriate on each! Delivered by Abbey Mills, Senior Account Manager at the Talk Social Conference 2014.

TRANSCRIPT

Let’s Get Technical…

HOW IT ALL WORKS

Facebook

Twitter

Instagram

LinkedIn

THE RULES

The Platform

The Timing

The Format

FACEBOOK

The Social Network

The Sharing Network

Your Second Website

The Toughest rules

FACEBOOK

5-8pmText and picture

Concise & RelevantBe picky5 a weekDesktop

talksocial2014@hotmail.com password: wellington123

SCHEDULING

When posting AS THE PAGE, use this drop down option to schedule

TWITTER

Information Network

Customer Service

Content AND Conversation

Engaging your followers

Community Management

TWITTER

7-9am or 5-9pm

140 characters

Keep it interesting

Text based

#

Community Management

COMMUNITY MANAGEMENT

Tone Of Voice

99% of the time… Reply

Monitoring & Reaching Out SS

HOOTSUITE

Hootsuite is a great tool to monitor your social, on this you can reply to everything and schedule tweets…. If not you can simply go on to the

mentions sectionIt’s free! If we’ve got some time at the end and you want to sign up and

give it a go then grab one of us

SEARCH STREAMS

INSTAGRAM

Image based

#

Contextual

Post live

Post on Phone

Username abbeytalksocialPassword abbey11

Download app… post from this!

INSTAGRAM

Username abbeytalksocialPassword abbey11

Download app… post from this!

LINKEDIN

1. Personal Profiles

2.Company Pages

3.Groups

PERSONAL PAGES

Online CV

Profile Pictures

Info info info

Updated

Link to company page

PERSONAL PROFILES

PERSONAL PROFILES

COMPANY PAGES

Education

Highlight your services

Update followers

Career opportunities

LINKEDIN GROUPS

Professional Interaction

Thought Leaders

Alumni

QUICK TEST

Change in match time

Leavers ball

New drama teacher role

Wellington in the sunrise

RULES

Think Where

Think When

Think How

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