let's work profile (1)

BACKGROUND• Helping Hands Trust is a not for profit organization.

It’s been striving to reduce unemployment, poverty and illiteracy since 2004. Now for expanding the sphere of our work we have initiated a campaign against unemployment called “Let’s Work”.

CONCEPT• This campaign is especially designed to facilitate people in getting

better job opportunities.

• We started the 1st version of this campaign in March 1st 2015.

• With this campaign we are going to register approx. 20,000 jobless and job seeking youth of Karachi to provide them:

– Job oriented trainings,– Scholarships,– Fee discounts on the technical courses and– Exposure to job fair.

Team “Let’s Work”• Muhammad Arif:

• Team Head – Let’s Work.• CEO – Helping Hands Trust.

Team “Let’s Work”• Abdul Basit:

• Team Cordinator – Let’s Work.

• Marketing Executive – Helping Hands Trust.

Team “Let’s Work”• Ovais Kasmani:

• Team Cordinator – Let’s Work.

• Marketing Executive – Helping Hands Trust.

MARKETING PROMOTION• We have been promoting this campaign via following channels:

• OOH (Out of Home)– Billboards

• Social Media Promotion• SMS Promotion• Promotion via Workshops• Promotion via different events.• Promotion Via Briefings & Orientation• Promotion• Print Media

– Flyers– Banners– Posters

• Web T.V Promotion– Our exclusive web media Partner HHTtv.net

MARKETING PROMOTION

PHASES OF LET’S WORK• We have divided this campaign into 3

phases:• Registration Phase.

• Workshop Phase.

• Job Fair Phase.

Registration Phase• In this phase, our Let’s

Work Teams visit different:– Colleges,– Coaching centers,– Learning institutes,– Universities,– Societies &– Public places

• of Karachi to register people in this campaign.

Workshop Phase• In this phase, we conduct different job oriented

training sessions. So far we have successfully held 3 Workshops:

• Free Job Oriented training session.• Customer & Complaint Handling Session.• Resume your future.

Free Job Orientedtraining session.

• 1st Workshop:• No of Participants: 40• Venue: Lambda Consulting

Group• Trainers:

– Zain Naqvi – CV writing & Interview Preparation

– Asim Masood Khan – Presentation Skills.

Customer & Complaint Handling Session.

• 2nd Workshop:• No of Participants: 20• Venue: Essa Laboratory• Trainer:

– Muhammad Arif Azeemi – Customer & Complaint Handling.

Resume your future• 3rd Workshop:• No of Participants: 50• Venue: Essa Laboratory• Trainers:

– Talha Anwar – Job Survival.– Mir Murtaza Bughio – Job

growth.

Job Fair Phase• In this phase, we

organized a job fair with a collaboration of KYSN for the job seeking youth of Karachi. In that Job fair we invited 18 companies with 200 jobs and approx 1000 participants.

Job Fair PhaseList of Companies, that we invited in our job fair are:

Welth FoundationUnited King

Al hudaGourmet Foods

Maz MindsKYSN

SBT JapanSupertech

Premier GroupArther LawrenceDawood Takaful

Lambda Consulting GroupPavilion End

The Garage SchoolTimes Consultant

What We HaveDone So Far!

• In the first Version of Let’s Work, we performed this campaign in few areas of Karachi for the month of March till May. We visited different colleges, coaching centers & Language institutes.

• We interacted with the students of those institutes and pitched them the idea of Let’s Work.

• Out of which we performed sample based Registration campaign in four institutes and registered approximately above 200 Students.– National College– Anglophile– Sir Sham’s Anglophile– Student’s inn

What We HaveDone So Far!

• We informed our registrants about different jobs and certification opportunities via– SMS, EMAILS & PHONE CALLS

• We invited them on the following Certification workshops:– Get in the Game by (Future Development Program)– Free Job Oriented training session by (Let’s Work)– Customer & Complaint Handling Session by (Let’s Work)– Resume your future by (Let’s Work)– Become a Big Thinker by (Rose point)

• Our Job Bank Team informed them about different job opportunities on daily basis.

• We also invited them on following events & programs:– Edwise by (KYSN)– Different programs of “IamKarachi Baat Cheet”

What We HaveDone So Far!

• At last to wind up our first version of “Let’s Work”, we performed our first job fair with KYSN. In which we invited all our registrants as well as other people of Karachi.

Our Implementing Partners

Our Venue Partners

Our Exclusive Web Media Partner

Our Graphic Partner

Our Print Media Partner

Let’s Work (Ver 2.0)• After successfully completing 1st Version of Let’s Work, we are

moving on to begin Let’s Work (Version 2.0).

• In this regards, we would like you to be a part of this wonderful cause against unemployment.

• Contribute! In any way, you can!

Donate Now!• BY CHEQUE OR BANK WIRE

ACCOUNT TITLE: HELPING HANDS TRUST

• ACCOUNT NUMBER: 01101-46418-013ALBARAKA BANK Hill Park Branch, KARACHI, PAKISTANAiin : Pk45aiin0000110146418013SWIFT CODE: AIIN-PKKA-XXXX

Donate Now!• BY WESTERN UNION• YOU CAN DONATE BY

CASH VIA WESTERN UNION & MONEY GRAM to RASHIDA ZAFAR ALI (INFORMATION SECRETARY) HELPING HANDS TRUST.

CONTACT US• Our Office Address:

– F-13th, 4th Floor, Honey Palace, SB-3, Block 13-C, Gulshan e Iqbal, Karachi, Near Shell Petrol Pump.

• Telephone:– 021-34978370-71

• Mobile:– Basit: 0342-2809266– Ovais: 0333-2417620

• Email:– info@letswork.pk– ovais@letswork.pk– basit@letswork.pk

• Website:– www.letswork.pk

• Facebook:– www.facebook.com/letsworkpk

Thank You!