leveraging linked in for your chapter and your company
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Leveraging LinkedIn for Your Leveraging LinkedIn for Your Chapter and Your CompanyChapter and Your Company
CFMA MembershipCFMA MembershipChair Webinar SeriesChair Webinar Series
April 18, 2012April 18, 2012Speaker: Carol HagenSpeaker: Carol Hagen
http://www.facebook.com/AECIdeaExchange
http://www.facebook.com/AECIdeaExchange
Start with the End in MindStart with the End in Mind
Who do you want to Reach?Who do you want to Reach?
Why? What are your Goals?Why? What are your Goals?
What’s Your Strategy?What’s Your Strategy?
Which Tools will address yourWhich Tools will address your
Strategies Best?Strategies Best?
Company GoalsCompany Goals
Brand Awareness Brand Awareness (SEO) & (PR)(SEO) & (PR)
Talent AttractionTalent Attraction
Community OutreachCommunity Outreach
Business Business DevelopmentDevelopment
LoyaltyLoyalty
Customer ServiceCustomer Service
NetworkingNetworking
Chapter GoalsChapter Goals
Brand Awareness Brand Awareness (SEO) & (PR)(SEO) & (PR)
Member AttractionMember Attraction
Community OutreachCommunity Outreach
EducationEducation
Job BankJob Bank
NetworkingNetworking
Industry News/EventsIndustry News/Events
93% of all on-line business 93% of all on-line business opportunities begin with a opportunities begin with a
searchsearch
Search Engine Optimization
Boolean Strings (Boolean Strings (http://http://booleanstrings.combooleanstrings.com//))
Search for Talent/New MembersSearch for Talent/New Members
This string below will look for profiles on This string below will look for profiles on LinkedIn with links to online resumes:LinkedIn with links to online resumes:site:www.linkedin.comsite:www.linkedin.com “websites * * * resume” “websites * * * resume” ajaxajax csscss + +javascriptjavascriptYou can also use this approach to look for You can also use this approach to look for pages with links to someone’s pages with links to someone’s LinkedIn LinkedIn profileprofile::““linkedin profile” “web developer” ajax css linkedin profile” “web developer” ajax css +javascript -site:linkedin.com+javascript -site:linkedin.com
Search SyntaxSearch Syntax
+(digital | electronic) +games +advertising +(digital | electronic) +games +advertising +(Nyc | new-york | manhattan) “account +(Nyc | new-york | manhattan) “account manager ” intitle:resume OR inurl:resume -manager ” intitle:resume OR inurl:resume -jobs -resumes -sample -”resume book” jobs -resumes -sample -”resume book”
LinkedIn Group SearchLinkedIn Group Search
site:LinkedIn.com title keywords "logo * site:LinkedIn.com title keywords "logo * group name" (inurl:in | inurl:pub) -dirgroup name" (inurl:in | inurl:pub) -dir
Replace group name with the actual name Replace group name with the actual name of the group you wantof the group you want
site:LinkedIn.com controller Viewpoint site:LinkedIn.com controller Viewpoint "logo * CFMA *" (inurl:in | inurl:pub) -dir"logo * CFMA *" (inurl:in | inurl:pub) -dir
LinkedIn Company Search
Careers Products/Services
LinkedIn Co Page – Blog Posts
LinkedIn Co Page – Status UpdateLinkedIn Co Page – Status Update
How to Set Company Page AdminsHow to Set Company Page Admins
Click Click CompaniesCompanies at the top of your home page and at the top of your home page and search for your company.search for your company.On the search results page, click your company's name.On the search results page, click your company's name.Click Click Admin toolsAdmin tools in the upper right and select in the upper right and select EditEdit..Select Select Designated users onlyDesignated users only in the Company Page in the Company Page Admins section.Admins section.Enter the names of your Company Page admins. Enter the names of your Company Page admins. (Remember to (Remember to add your own nameadd your own name as an admin.) as an admin.)Click Click PublishPublish..
LinkedIn Personal ProfileLinkedIn Personal Profile
HeadlineHeadline
Website URLs Website URLs
Vanity URL – email signatureVanity URL – email signature
Summary, Specialties – keywordsSummary, Specialties – keywords
GroupsGroups
Applications-Wordpress, Slideshare, Box.net, Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by AmazonGoogle Presentations, Reading List by Amazon
Company Profile with Products/Services Company Profile with Products/Services
Construction Certifications Add Construction Certifications Add Trust to Your ProfileTrust to Your Profile
How to add them: How to add them: http://www.hagenbusiness.com/blog/2012/http://www.hagenbusiness.com/blog/2012/02/20/construction-certifications-build-trust02/20/construction-certifications-build-trust-on-your-linkedin-profile/ -on-your-linkedin-profile/
Who’s Viewed Your Profile?Who’s Viewed Your Profile?
LinkedIn Company ProfileLinkedIn Company Profile
Company Page AnalyticsCompany Page Analytics
LinkedIn ApplicationsLinkedIn Applications
EventsEvents
http://www.hagenbusiness.com/blog/2012/01/19/how-to-use-linkedin-to-promote-your-events-construction-industry-example/
www.linkedinlabs.comwww.linkedinlabs.com
Signal/Updates - More Filtering Signal/Updates - More Filtering OptionsOptions
9 Ways to Add LinkedIn to Your Co9 Ways to Add LinkedIn to Your Company Websitempany Website
Share ButtonShare Button
Recommend ButtonRecommend Button
Follow Company ButtonFollow Company Button
Company ProfileCompany Profile
Company InsiderCompany Insider
Member ProfileMember Profile
Apply Button …Apply Button …
http://mashable.com/2012/04/03/linkedin-website-plugins/
Mobile AppsMobile Apps
Customer RelationshipsCustomer Relationships
Outlook Social ConnectorOutlook Social Connector
XobniXobni
Free CRM system – Connected Free CRM system – Connected www.connectedhq.comwww.connectedhq.com
Use CRM with Social Integration – Use CRM with Social Integration – www.cosential.comwww.cosential.com www.salesforce.comwww.salesforce.com
Twitter – don’t forget SignalsTwitter – don’t forget Signals
Outlook Social ConnectorOutlook Social Connector
Xobni for OutlookXobni for Outlook
When is When is the best the best time to time to reach reach Dina?Dina?
LinkedIn SecretLinkedIn Secret
What’s the 3What’s the 3rdrd level’s Last Name level’s Last Name
Links to MeLinks to Me
http://www.hagenbusiness.com/http://www.hagenbusiness.com/http://carolhagen.wordpress.comhttp://carolhagen.wordpress.comwww.linkedin.com/in/carolhagenwww.linkedin.com/in/carolhagencarol@hagenbusiness.comcarol@hagenbusiness.com602-570-7289602-570-7289@carolhagen@carolhagenhttps://plus.google.com/u/0/103099583052https://plus.google.com/u/0/103099583052997160382/about997160382/about
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