leveraging social media to advance your organization

Leveraging Social Media toAdvance Your Organization

Roger Renteria

Rochester Chapter

About Roger Technical Writer, Albuquerque, NM New Mexico Tech, 2010 Secretary, Webmaster

New Mexico Kachina Chapter, 2010-2013 Content Management, Social Media Loves technology, websites, and online

collaboration Other: Blues Dancer. http://linkedin.com/in/rrenteria

Social Media Practices

From old to new From hard to easy Lessons learned Sustaining an online community

Hub and Spoke

Traditional Channels

Traditional Channels

Traditional Channels

Navigate the Social Media Matrix

Navigate the Social Media Matrix

Share with love Social Media Friendly

Great graphics Nice photos

Search Engine Optimized Meta Tags Meta Description

Mobile Friendly

Tried and true, the stories

Perks Scheduled emails HTML/Plain Text options Real-time Tracking

Horrors Flagged for “spamming” Rate Limits MailManager manual

export

Email Old: MailManager New: MailChimp

(or similar)

Tried and true, the stories

Perks Media rich Cross-network sharing Real-time Tracking Schedule posts (with

other services) Drawbacks

Few followers “Spammy” Repetitive posts

TwitterFacebook InstagramLinkedInFlickrYouTube

Tried and true, the stories

Attract attention with Photos Graphics Event Invitations Questions Facts

Examples Did you know that

[insert TechComm-related fact]?

Join us for [event details]!

Don’t forget about this week’s event!

What are your thoughts on [topic]?

Active Social Media Weekly or Semi-Monthly

Schedule posts or set reminders (for yourself) Automatically Cross-Post

Link social network accounts together Facebook Twitter LinkedIn

Start group discussions Encourage members to talk with each other

Keep the Discussions Alive

Plan Ahead Schedule posts in

advance Cross-post

Two-Way Communication

Resources http://www.slideshare.net/viqui_dill/social-media-

webinar-stc-cac-websites-wikis-part-2

http://www.slideshare.net/viqui_dill/stc13-ld-communications-publicity

http://www.slideshare.net/viqui_dill/stc-social-mediasurvey

Leveraging Social Media toAdvance Your Organization

Your turn, let’s discuss!roger.renteria@gmail.com

http://writetechie.com

Rochester Chapter