linked in for business

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Linked InPower Networking

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Agenda

• The value of Networking• Building your profile • The rules of On-line Networking• Joining groups• Linked in Answers• How to use Linked in and build contacts• Success Stories

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Things change

• Remember functions always change• http://linkedin.custhelp.com

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Why be on-line

• Is it just a way to collect names?• There are sales and non-sales benefits

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Sales Benefits

• Meet new prospects• Talk to old and new customers• Listen to customers• Word of mouth referrals• Getting other people talking about you• Page ranking

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Non Sales Benefits

• Research into products and markets• Competitor Research• Finding new employees or partners• Finding providers• Build a team of advisors /experts

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Networking Rule

• Share• Information• Proactively• Slow to get return

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Share

• Its a two way process• So Give Help• Ask for Help

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Information

• It can be simple stuff like how to record • It can be day to day stuff, opening hours• Or it can be business related

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Be Proactive

• Look for information to share with contacts• React when asked for help

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Linked In Facts

• Business Networking Site• Used by professionals• Over 60 million users • In over 228 countries • American CEO’s over 90% on Linked In• Average age is 41• Average household income is $ 109.000• 64% are male• Over 80% are graduates • Average time on site 7 minutes

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No 1 Reason to use Linked In

It helps you find the right peopleAnd shows you how you are connected to them

Get to know who your contacts know!

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My contacts

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Your Profile

• Create a catchy optimised headline, title and summary

• Add a photograph

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Click on Set address to set your new URL

Save and view

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Adding your Wordpress

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Configure your privacy settings: To make sure that your blog updates appear on your LinkedIn newsfeed:

* Click "Account & Settings" at the top of the page.* Click "Profile and Status Updates"* Make sure that in the "Publish profile updates and recommendations" section, you select "Yes”

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Building Contacts

• You can import your Outlook contacts• Look at contacts available (blue box) indicates

on linked in... Start to invite them• Write a personal message ... See you are on

linked in, lets connect .... If you can add a tip to the end or an interesting bit of information

• Save it to use again

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2nd Level Contacts

• Past Colleagues • Add connections on the left• Click the colleagues tab• Add people from companies (you know)• Classmates tab

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Groups

• Left hand menu click groups• Join Groups • Join discussions, help and share!• Start discussions• Make contacts from them• Create a group – a good alternative to a forum

on your website

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Daily Updates Post informative updates. For example, if you own a computer consulting business, you could highlight innovative application or features. Also, you could start a discussion such as on secure servers or privacy issues.

Post to your status

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HERE

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Maintain Contact

• Notify people of questions that they are expert in, recommend them

• Tell them about interesting events• Comment on their updates

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Testimonials

• Get them, real and genuine• Give them, same applies

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Events

• Create free, paid or virtual events• Watch events within your network• Promote events to people

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Linked In Answers

• Grow your Reputation as an expert • Get answers to questions• Suggest an expert • http://www.linkedin.com/answers?viewQuesti

on=&questionID=717701&askerID=27399329&goback=.mid_I2293862194*42

• Become an expert in a less popular area

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Off Line

• Follow up after meetings• See who is attending meetings• Add to your signature• Add to your website• Add to your cards/ brochures etc

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The Unwritten Laws

• Niche is best• Know what you want• Do not self promote all the time• Its not advertising• Help – solve problems = attraction

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Success Stories

• Look up people you are meeting• Ceo of Cheskin Consulting

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