linkedin for jobseekersagenda • intro • profile optimisation for jobseekers • using linkedin...

LinkedIn For Jobseekers30th September 2020

Agenda• Intro• Profile Optimisation for jobseekers• Using LinkedIn during your job

search – Building your brand• What next?• Questions

A little bit about me

• 20 + years in sales (10 within Insurance sector)• 6 years within recruitment• Launched business in 2019• New goals and dreams

Time to get noticed• Profile optimisation for Jobseekers

Headshot• Current high-quality photo• Just you in the photo• Be professional• Show personality

Banner• This is your shop window• Stand out and be noticed• Draw Recruiters and Hiring Managers

in• Include call to action• Free on canva.com

Call to action

• Let people contact you• Email or contact number• Use throughout profile

Headline• The most important part of the profile• Search terms for Recruiters and Hiring

Managers• Use key words, job titles and sectors

• Example belowSales Manager | Account Manager | BusinessDevelopment | Travel | Leisure | Helpingbusinesses gain more clients and generate moresales

About Section• Use personal profile and key skills from CV• Give a brief overview of yourself• Who do you help, how do you do it?• Highlight your skills and experience• Add your biggest career achievements to

date. Use facts and figures.• Don’t make it all business focused• Add a call to action in this section

Experience Section• Consistency is key• Detail last 3 roles (responsibilities &

achievements)• Use the right keywords• List previous career history • Focus on the positives• Show your expertise• Add value

Featured Section

• Showcase your best work here- Posts - Articles- Other material

• Think about your target audience

Recommendations

• Wayne was brilliant to work with and not only provided me with practical solutions and advice, he helped me with my motivation and mojo! Thanks to Wayne's support I am now very happy to be starting a new venture. Totally recommend to work with Wayne...he really can help :-)

• I’ve been following Wayne on LinkedIn for a while now and enjoy his postings / content. He’s been extremely generous with his time and advice, during my current job search. He has offered, practical easy to apply tips, to help me improve both my CV and LI profile. I highly recommend him to you, as you won’t be disappointed.

Other Sections• Endorsements & skills• Accomplishments• Interests• Who has viewed your profile• Search appearances

Open to Opportunities• Update profile to let Recruiters know your

open• This is found under ‘add profile’ section

• Click intro• Click open to opportunities• Pick relevant job titles and locations

Using LinkedIn Effectively

During Your Job SearchBuilding Your Brand

Activity• “The more you put in, the more you will get

out”

Daily Aim • 25 new connections everyday• 1 hour engaging with other posts• Block and breaks• Post content

Consistency is key, be strategic and add value

Content• Be consistent• Be strategic• 80/20 rule• Mix it up• Add value• Show your expertise• Show your personality• Stay professional

Think about your target audience

ContentIdeas

• Promotions• New job• Hitting targets• New processes• Winning awards• Management style• Your job search• Helping others• News, webinars

etc• Morning routine

and so on

• Tailor to your target audience

• Remember 80/20 rule

• Add value• Tell your story• Build your audience

Consistency is key

Content Format

Video, text, image, article

Length

Hook, story, open question

Hashtags

Hashtags• 3 is the magic number

• Add relevant hashtags to your content

#thekickstartcoach #jobseekers #jobsearch

• Find and follow relevant hashtags

ContentHow many of your connections on LinkedIn know who you are and what you do?

My guess is not many

Why don’t you tell them?

Follow it up with a content strategy

Job search• Activity and consistency• Search and apply for relevant jobs

on LinkedIn• Use regular and advanced search• Connect with job poster• Connect with people within the

business• Do any of your connections work

there already?

Job search• Follow and target companies of interest• Target sectors of interest• The hot list• Be strategic with your search• Connect with people • Engage and add value

Start building relationships

Groups• Be active and engage in groups• Like comments, engage and add value• Show your expertise• Join discussions and start your own

Another place to find job postings

Hidden Gems

• 75% of the jobs market is hidden

• We can use LinkedIn to tap into the hidden jobs market

• The final and most important part of the process

Networking• Networking is an effective tool and is key

when searching for your next role• People hire candidates they know and

trust• You’ve already started the process• Now it’s time to reach out

Networking• Send a message to your contact• Arrange a call• Gather information:

• Find out about the business• Their role and career path• What sort of people do they hire• Interview process

You never know where this could lead

Networking• Challenging times• More competition• Stand out and get noticed

If you’re not doing it somebody else is

Any Questions?

Email: wayne@newhopecareeracademy.co.ukMobile - 07800815223