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LinkedIn for Law Firms 2013

Patrick Baynes Co-Founder, PeopleLinx

Formerly of LinkedIn Corp.

Lindsay Gotwald Director of Communications

Faegre Baker Daniels LLP

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Agenda

» Industry update: Legal meets LinkedIn » Attorneys » Firms » Opportunities and challenges

» LinkedIn programs for firms and attorneys » Faegre Baker Daniels Approach 08’-13’ » Cozen O’Connor, Dechert LLP, Axiom

» Tips and takeaways

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LinkedIn

LinkedIn is » 225M+ Members, 3M+ join each month » 34,000+ law practices. 1.5+ million lawyers

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LinkedIn for Law Firms

LinkedIn is » A tremendous sales and relationship channel opportunity. 50K+ General Counsel » Approximately 30 lawyers to every GC

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LinkedIn for Law Firms Law firms are using LinkedIn to:

» Recruit talent

» Get closer to clients

» Research opportunities

» Promote attorneys and events

» Distribute content

Individual attorneys are using LinkedIn to: » Increase their profile and visibility

» Connect with clients and partners

» Stay in touch with personal and business relationships

» Position themselves for inbound business

» Research and meeting preparation

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LinkedIn for Law Firms and Attorneys

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Times They Are a Changin’

2008 2013

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Categorize & Prioritize

Early Adopters

Skeptics

Youngsters

Newbies

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Tying it Together

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LinkedIn for Law Firms

» Three unique approaches

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LinkedIn for Law Firms

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LinkedIn for Law Firms

“A former colleague of mine looking for a new job joined LinkedIn and sought to connect with me. This prompted me to see where he was working and call him. His company was involved in an antitrust case that was going up on appeal. I asked him to introduce me to the GC and then convinced the GC to hire us to handle the appeal. Had he not

connected with me on LinkedIn, I would not have had the entrée to the GC.”

Paul Denis Antitrust Practice Group Co-Chair Washington

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LinkedIn for Law Firms

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LinkedIn for Law Firms

Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved

LinkedIn Tips and Takeaways

» Addressing time sensitivity » Matching content » Value prop to attorneys: relational credibility » Little things that make a big difference » 80/20 rule for developing social talent » The ROI challenge

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Questions?

Patrick Baynes Co-Founder, PeopleLinx Formerly of LinkedIn Corp. pbaynes@PeopleLinx.com

Lindsay Gotwald Director of Communications Faegre Baker Daniels LLP lindsay.gotwald@FaegreBD.com