linkedin: student edition - · pdf filewhat is linkedin? linkedin is the world’s largest...

Shannon Burke

Customer Success Manager at

LinkedIn

LinkedIn: Student Edition

Brittney Bentley

Relationship Manager at LinkedIn

What is LinkedIn? LinkedIn is the world’s largest

professional social network

433M

Members Jobs

6.5M

Professional Workforce

80%

Recruiters Use

LinkedIn To Source

94%

© 2016 LinkedIn Corporation. All Rights Reserved. |

3

Why do people use LinkedIn?

CONNECT STAY INFORMED GET HIRED

© 2016 LinkedIn Corporation. All Rights Reserved. |

4

Build Your Profile

Engage on the Network

Increase Your Connections and

Professional Network

Process to Leverage LinkedIn

© 2016 LinkedIn Corporation. All Rights Reserved. |

Build a great profile

5

6

Add a

professional photo

1

More views with a profile

photo than without

14x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing © 2016 LinkedIn Corporation. All Rights Reserved. |

7

Choosing a Professional Photo

© 2016 LinkedIn Corporation. All Rights Reserved. |

8

Write an attention-

grabbing headline

2

Explain what it is you do

Show your passion and value

© 2016 LinkedIn Corporation. All Rights Reserved. |

9

Summary: An Elevator Pitch 3

What do you care about? What do you add to

your team? What makes you stand out? What

does your experience bring to the table?

Recommend 40 words or more

Include keywords – not buzzwords

Your Value Your

Personality Your Personal

Pitch Your Passion

© 2016 LinkedIn Corporation. All Rights Reserved. |

10

Experience: tell a story and build rapport 4

More profile views than

those without

12x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

• Emphasize scope, scale and impact

• Highlight accomplishments & wins

• Allow strengths and values to shine

• Include Internships

• Increase discoverability with keywords

• Make it interactive with rich media

© 2016 LinkedIn Corporation. All Rights Reserved. |

11

Rich media: give them a reason to interact!

© 2016 LinkedIn Corporation. All Rights Reserved. |

12

Include Volunteer

Experience & Causes

you support

5

More profile views than

those without

6x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing © 2016 LinkedIn Corporation. All Rights Reserved. |

13

Include

Recommendations

7

Try to find Teachers, previous

employers or people you have done

business with to speak to your

professional experience.

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

© 2016 LinkedIn Corporation. All Rights Reserved. |

6

14

Add skills and get endorsed

for them

6

Include a mix of high level

and niche skills

© 2016 LinkedIn Corporation. All Rights Reserved. |

7

Step 2: Leverage

15

16

Follow Companies & Visit Their Career Pages: Learn

about their culture, company and open jobs

© 2016 LinkedIn Corporation. All Rights Reserved. |

17

Find and

join Groups

Participate in discussions related

to your Career Path, Interact with

Students & Alumni

© 2016 LinkedIn Corporation. All Rights Reserved. |

18 © 2016 LinkedIn Corporation. All Rights Reserved. |

Pulse: learn about industries and fields that matter to you

19

LinkedIn’s Veterans Initiative

•Free 1 Year Subscription

•Free Lynda Courses

•Tips and Advice

•Companies that are hiring

Veterans

•https://veterans.linkedin.com/

© 2016 LinkedIn Corporation. All Rights Reserved. |

20

Student Learning Center

© 2016 LinkedIn Corporation. All Rights Reserved. |

•Student Job Hunting Handbook

•Tips and Advice

•How To’s i.e. Building a Student

Profile, Network, Personal

Brand

•Alumni Tool

• https://university.linkedin.com/linkedin-for-students

21 © 2016 LinkedIn Corporation. All Rights Reserved. |

Understand What You Can Do With Your Major

See what kind of jobs you can

get with your major and Alumni

career trends

Step 3: Engage

22

23

Actively Search for Jobs by Title, Location, Company etc.

We make it easy to

see just the jobs

that are open to

students

© 2016 LinkedIn Corporation. All Rights Reserved. |

24

LinkedIn Jobs: Let Recruiters Know You Are Interested

© 2016 LinkedIn Corporation. All Rights Reserved. |

LinkedIn Serves You

Relevant Jobs Based on

Your Profile – That’s Why It’s

Important to Focus On

Building It Out!

LinkedIn now let’s you share

with Recruiters that you are

open to new opportunities!

Helping you grow and engage your network

25

Sharing updates vs. publishing posts

Share links, jobs, articles,

images, quotes or anything

else your followers might

be interested in

Deeply explore topics that

matter to you, then watch

the comments to see your

impact

UPDATES PUBLISHING

© 2016 LinkedIn Corporation. All Rights Reserved. |

26

Develop Your Network: Connect & InMail

Personalize your message

© 2016 LinkedIn Corporation. All Rights Reserved. |

Next Steps

27

• Build out your profile

• Visit Student Center for tips & advice

• Research Industries & Career Options

• Identify Employers of Choice

• Join Groups

• Share Content

• Apply to Jobs

• InMail & Connect to grow your network

• Get Hired!!

©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.