linkedin tips for small business owners

8 LinkedIn Tips Greg Fry October 8th 2014

WHAT IS LINKEDIN?

Facebook with Ties?

LINKEDIN STATISTICS

• 300 Million Users worldwide. • 70% of LinkedIn users are decision makers. • 48% of the users in the US (9% India, 6% UK). • 1 Million + users in Ireland. • Average age of global users is 25-45. • 60% Male 40% Female. • 12% of all users say they are in a Sales function. • 78% of US Companies using LinkedIn to recruit.

WHAT LINKEDIN LOOKS LIKE

WHAT LINKEDIN LOOKS LIKE

CHECK YOUR PRIVACY SETTINGS

TIP

• Turn off your activity broadcasts when giving your LinkedIn Profile a makeover.

• Change your account visibility to annonomous if you do not want a LinkedIn connection to know you

have been viewing their profile.

8 LinkedIn Tips

TIP 1: LOOK AMAZING

Add a Quality Photo.

Spend time on your Bio and

Experience. Write a great summary.

Get Recommendations

Spend time and get your Profile to All Star status.

WHAT’S YOUR HEADLINE?

Click Edit Profile. Click the

“pencil” below your name.

Add detail of who you are and

what you do.

TIP 2: ADD CONNECTIONS

Building Up Connections

• Old school Friends.

• College Friends and staff members.

• Business Contacts.

• Target Individuals.

TIP 3: STAND OUT

Personalise your LinkedIn Account and Stand Out From the Crowd.

1. Make sure you have a Unique URL.

2. Add Company website, Blog address and personalise the names.

3. Rearrange your headings to stand out.

4. Use Keywords to attract new clients.

5. Add your core skills. (www.linkedin.com/skills)

www.linkedin.com/skills

GET ENDORSED

TIP 4: ADD IMAGES, LINKS & VIDEO

Add Images & Links to your profile

http://www.linkedin.com/portfolio

NEW RICH MEDIA FEATURE

Add Video and Image Links to your Profile

• Add Video to the Summary, Work and Education sections of your Profile.

• Add a Powerpoint Presentation to

your profile using SlideShare.net. • Update your status by adding the

link to your latest blog post.

TIP 5: UPDATE

Update your status and Personalise invitations.

• Update your status frequently.

• Tag individuals that you want to see your updates.

• Personalise all introductions..

TIP 5: UPDATE

Create and market “valuable” content

http://bit.ly/linkedinblogging

TIP 6: GROUPS

Join and participate in Groups.

• Find Relevant Groups. • Make new Contacts. • Demonstrate your expertise. • Ask Questions. • Get advice from experts. • Be Seen and let new clients find

you.

TIP 6: GROUPS cont…

Look at the Groups your “Target Clients” have joined

HOW TO BEHAVE IN GROUPS

TIP 7: SEARCH

Develop business leads with LinkedIn Searches

• Search by Industry, location and job type.

• Save your top searches.

• Search groups.

TIP 8: MEET CONTACTS

Move your contacts offline

8 LINKEDIN TAKEAWAYS

1. Get your profile to All Star status and have a great summary.

2. Build up connections.

3. Personalise your account and stand out.

4. Add Rich Media Links.

5. Update and personalise all introductions.

6. Join and Participate in Groups.

7. Meet contacts offline.

8. Develop business leads with LinkedIn searches.

LinkedIn Extra

SHARING ON LINKEDIN

http://bit.ly/LinkedInSharing

FINALLY…………

Invest Time in LinkedIn

Questions & Answers

CONTACT ME

087 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry

facebook.com/thecareerscoach

youtube.com/careerscoacheu

Download the presentation here – bit.ly/linkedinmoo

QUICK CHAT • What do you want to achieve by using LinkedIn?

• How can you market your business on LinkedIn?

• What’s your professional headline?

• What images, video and links should be on your profile?

• How can you use LinkedIn to sell?

• How much time should you spend?

• Who in the company should use LinkedIn?

• How can I measure my success on LinkedIn?