linkedin's desktop redesign explained... visually

LinkedIn Desktop Redesign

Explained…Visually

LinkedIn-Makeover.com

By Donna Serdula

Hi! My name is Donna Serdula and I LOVE L inkedIn.

When the redesign began ro l l ing out , I heard nothing but negat ive comments. I was scared

and worr ied but we a l l know… people hate change .

Microsoft spent 26.2 BILL ION dol lars to acquire L inkedIn and nei ther L inkedIn nor Microsoft

intend to k i l l th is amazing profess ional network.

So I took i t upon mysel f to d ive in and figure out th is new interface. Consider th is

presentat ion the s ide by s ide compar ison to introduce you to the new L inkedIn Desktop

Exper ience that you need.

You are going to find that th is new design is s impler and quicker to use. You may even find

that you l ike i t… a lot!

LinkedIn Profile Writing

LinkedIn-Makeover.com

OLD DESIGN NEW DESIGN

HOME PAGE

OLD DESIGN

NEW DESIGN

OLD DESIGN

NEW DESIGN

NEWSFEED

No longer can toggle the newsfeed to

Recent Updates in the new design.

POSTING

POSTINGYou can now EDIT

posts!

NEWSFEED SHARE

Cannot share to groups

OLD DESIGN

NEW DESIGN

MY NETWORK

OLD DESIGN

NEW DESIGN

MY NETWORK

PEOPLE YOU MAY KNOW

No longer shows the number of connections in

common BUT provides how you may know a person

PEOPLE YOU MAY KNOW

Clicking Connect sends an immediate invitation

without the opportunity to customize a message.

OLD DESIGN

NEW DESIGNINTERESTS & MORE

OLD DESIGN

NEW DESIGNINTERESTS & MORE

NEW DESIGNNOTIFICATIONS

Notifications are on their own page and

much easier to scroll through.

NEW DESIGNMESSAGING

No more animated gifs

OLD DESIGN

NEW DESIGNPROFILE & SETTINGS

OLD DESIGN

The Profile and Settings are

consolidated under a single menu

PROFILE

Background image dimension now 1536 x

CONTACT INFO & CONNECTIONS

SUMMARY

The Summary, by default, is collapsed. Only the first 220 characters display.

Make sure those 220 characters are eye-

catching!

EXPERIENCES

EDUCATION

VOLUNTEER

SKILLS

First 3 Skills are the ones that display…

make sure they are the skills you want to

spotlight!

SKILLSRather than show everyone who has

endorsed you, LinkedIn now displays people the

viewer of your profile knows; thus providing more credibility to the

endorsements.

RECOMMENDATIONS

Recommendations are not attached to their

experience and are not showing in any

particular or chosen order.

ADDT’L SECTIONS

ADDT’L SECTIONSAdditional Sections are now

grouped together under the term Accomplishments.

They display in a collapsed state, cannot be reordered, and are not assigned to specific experiences.

This section is located at the bottom of the profile.

FOLLOWING

MISSING ITEMS

ADDT’L INFOPROFILE

STRENGTH CAUSES YOU CARE ABOUT,

ORG YOU SUPPORT

MISSING ITEMS

MESSAGE FOR

• Can’t Reorder Sections

• Additional Sections are Collapsed & Hidden

• Followed Groups, Influencers, & Universities are hidden under See More link

SEARCH

ADVANCED SEARCH

To get to Advanced Search, click the Magnifying Glass icon or click People above the Search Results

ADVANCED SEARCH

• No obvious link to Advanced Search• No Saved Search Option• Temporarily can’t Search for

Articles/Posts• Can’t Search by Zip Code• Can’t Filter by Group

ADVANCED SEARCH

To Search by First Name, Last Name, Title, Company OR School, type in the Keyword Field:

• firstname: • lastname:• title: (Finds members based on their

current title) • company: (Finds members based on

their current company)• school: (Finds members based on

schools attended)

SALES NAVIGATOR

SEARCH OPTIONS

Sales Navigator allows you to save searches, search by Zip/Postal Codes, and filter by Groups

PROFILE STATS

MISSING ITEMS

ENHANCED REPORTS & PROFILE RANKING

ARTICLE STATS

ARTICLE STATSYou can see the number of people who Liked, Commented and Shared your article. You can see the individuals who have Liked and Commented BUT you cannot see who has SHARED your article.

MORE TO COME!As I created this presentation, I found that

LinkedIn is actively updating the new interface. Things that are missing may

reappear soon.

I hope this presentation helped increase your understanding of the new interface!

For more LinkedIn resources, please visit: http://www.LinkedIn-Makeover.com

donna@LinkedIn-Makeover.com 215-839-0008 www.LinkedIn-Makeover.com

Contact MeQuestions? Comments? Contact me!

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