listing syndication powerpoint presentation

Overview of Point2 Agent and Listing

Syndication

July 21, 2010

Saul Klein, CEO, Point2 TechnologiesLinda Moola, Director of MLS and

Association Services

Who is Point2?

•World Class Software Development

Company

•Established in 1996

•Major Customer – Caterpillar International

•Saul Klein, CEO of Point2

•120 Employees based in 2 offices in

Canada

Why Point2?

•Largest Providers of Websites and

Syndication Software in the Industry

•Customers in over 100 Countries

•Best Analytic Tools in the Industry

•Best Predictive Marketing Tools in the

Industry

Where do people go to shop for real estate online?

The Answer:

EVERYWHERE

If you were a Homeowner

• Yahoo

• Google

• Zillow

• Trulia

• Oodle

• Facebook

A Listing is a Marketing Asset

Distribution Trumps Destination

If You’re a Realtor®

• At some point your budget for

media spend will increase

• Where will you advertise??

Syndication is more than Distribution

•Analytics – Measuring the results

provided by the syndication

Partners

•Predictive Marketing – Using

Consumer Web Behavior to help you

provide better service

MLS Providing a Single Point of Entry

•Assisting Brokers and Agents by

facilitating distribution of brokers

data, at the broker’s choice

•Syndication is not IDX

With Point2, Listing Syndication is a value

added service free to all members of an MLS or Association

How does it work?1. Point2 signs Listing Syndication

agreement with an MLS or Association

2. Point2 analyzes and transforms data

feed Estimated timeframe = 2 days

3. Point2 begins working with the

Association or MLS in marketing to

their members

How does it work?4. Email communication and Syndication

Dashboards are provisioned

5. Pre-arranged date and time, listings

are syndicated

6. Leads generated are emailed to

members at no charge

7. Basic reports available in Syndication

Dashboard

Let’s take a look at the Point2 Solutions…

At rollout, each member receives a Syndication

Dashboard (at no cost)

Syndication Dashboard

374-9467-5512Comments: Interested in setting up an appointment to view this listing. Please contact me via phone.

Syndication Dashboard

Point2 Agent Account

Syndication Dashboard

Leads

Leads

Syndication Dashboard (No additional cost)

Standard First 3 months $0 $19.99/month

Professional $49.95/month

Premium $119.95/month

If you do not subscribe after your Trial Period, your Syndication Dashboard is still available at no cost.

Standard Site

Standard Site

North Texas Real Estate Information Systems (NTREIS)

Heartland MLS, Inc.

Southland Regional Association of Realtors® (SRAR)

Associations from MyFlorida Regional MLS (MFRMLS)

Monmouth County Association Realtors®

Mid America Regional Information Systems

Realcomp II Ltd. MLS of Greater Cincinnati, Inc.

RealTracs Cooperative Arkansas Realtors MLS, Inc.

Associations from Sandicor, Inc. Brooklyn Board of Realtors®

San Antonio Board of Realtors® Pensacola Association of Realtors ®

MLSListings® Victor Valley Association of Realtors®

Realtor® Association of Greater Miami and the Beaches

Saskatoon Region Association of Realtors®

Who Uses Point2?

Why Point2 (for MLS/AOR)

• Source of Revenue

• Up to 10% Revenue Share

with MLS/Association, based

on marketing participation

Point2 Wants to be your Technology

Partner• Contract

• Data Feed

• Rollout Schedule

Resources

www.ListingSyndication.com

www.Point2Agent.com

www.Point2Education.com

Questions?