liverpool science park breakfast: social media morning

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Telling tales with digital mediaKathryn Corrick27 January 2011

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IntroductionsKathryn CorrickIndependent Digital Media ConsultantTrainer for Emarketeers.com (@emarketeers)

Where on the web?

Kathryncorrick.co.uk

Twitter - @kcorrick

Flickr – kcorrick

LinkedIn - www.linkedin.com/in/kcorrick

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THERE WERE MANY WAYS I THOUGHT ABOUT INTRODUCING THIS TALK

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‘NICOLE?’

‘PAPA?’

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ONCE UPON A TIME, A LONG, LONG, TIME AGO…

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WELL ACTUALLY…

1999

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… when I was living in New York

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This was the view from the apartment roof.(not bad huh!)

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It was a great part of town, and most days I walked past

the Angelika – an independent cinema – on my

way to or from work.

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One evening I decided to One evening I decided to go and see a film. go and see a film.

For reasons that are too far back For reasons that are too far back to remember - but I’d like to think to remember - but I’d like to think it’s because I’d picked up along it’s because I’d picked up along the way that it was worth seeing the way that it was worth seeing - I went to watch…- I went to watch…

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Until almost half way through the film (other than jumping out of my seat every now and then) I kept wondering… ‘when will this flip out of hand-held cam-corder mode?’

Of course it didn’t, that was the point…

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I then had to walk home…

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‘A buzz was created on and off line to promote the film via the creation of a myth that the creators had found actual footage of an unexplainable phenomenon left by a missing group of campers. The creators themselves seeded this myth by appearing on Pierson show "Split Screen" with 8 minutes of footage they claimed was found in the woods. Pierson encouraged indie aficionados to debate the truth of the Blair Witch on his web site. When The Blair Witch Project website went live they further spread the disinformation. The film was introduced as Sundance during midnight screening, where industry and Hollywood elite were treated with same guerrila/fandom strategy, "flyering" Sundance with "missing" leaflets.’

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Facts ‘n’ figures

• Released in US - July 14, 1999• Production budget - $35,000 • Total US Gross - $140,539,099 • Prints and Advertising budget - $6,500,000• Worldwide Gross - $248,300,000

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This technique has been used to promote a number of films since...

Dan Hon’s take on this form of storytelling (augmented reality games) is worth watching:

http://www.youtube.com/watch?v=JhqWyhMGRLg

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The concept was translated from film marketing to advertising

Video - http://www.campfirenyc.com/archive/2006/10/10/audi-the-art-of-the-heist/

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And more recently -The Conspiracy for Good

http://www.conspiracyforgood.com/about

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It’s also been translated to TV

For example Heroes and Lost

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Oh, and to books

http://www.thedeathofbunnymunro.com/index.html

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There’s lots of terms around this stuff

• Transmedia• Multi-platform• Cross-media• Platform cross-overs• Augmented Reality [Games] – AR[G]s• Gamification• Deep-media

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But what excites me?The simpler ways to tell stories…

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The Diary of Samuel Pepys Retelling history

http://www.pepysdiary.com/

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Aleks Krotoski’s retelling of the first 370 words of Orwell’s 1984 through photography. One word per day.

http://www.flickr.com/photos/toastkid/sets/72157623154565238/

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The Archers’ use of Twitter

http://twitter.com/#!/eddie_grundy

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Twitter tales - @Konnolsky

http://twitter.com/#!/Konnolsky

http://www.disqus.com/konnolsky/

‘Smolensk butcher. I run shop with assistant Yuri. Married to Irina (3 sons). Pic: Smolensk Nuclear Power Station’

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Alice & Kev – homeless in Sims 3

Telling a story within a game.

http://aliceandkev.wordpress.com/http://www.facebook.com/pages/Alice-and-Kev/220786325643http://twitter.com/#!/aliceandkev

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Comics 2.0

Adding your own words to pictures.http://www.nevermindthebullets.com/strip.html#1-1Create your own - http://www.nevermindthebullets.com/createNemesis.html

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The potential for location and augmenting reality through mobile phone apps.

Adding layers of information to our surroundings

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Museum of London: street view, iPhone app

Virtual Graffiti – spray walls, passers by with the app can see your scribbles

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Bus Tops – using new spaces

http://bus-tops.com/

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Thinking about sound and stories in 3DPapa Sangre – video game without video

http://www.papasangre.com/ - iPhone app

You are lost, deep in the darkness of the land of the dead. Your eyes are useless to you here — but your ears are filled with sound. And what is it you can hear … ?

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Tell a story to the person sitting next to you…

http://www.flickr.com/photos/98389526@N00/5154758781/

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When telling your own tales using digital, what to bear in mind…• Digital media may not be the best platform(s) for

your story• Do not expect high engagement from your

audience – most people watch, most people don’t like puzzles

• Keep things simple (and playful where appropriate)

• Consider how people will enter and leave the story

• Make it possible to easily catch-up if the story is in installments

• Think about what you could do with location and mobile

• Experiment and enjoy!

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The end.