localsocial overview q409v3

Mobile Social NetworkingLocalSocial

Social Proximity Framework

A joint project with Rococo Software, University CollegeDublin, and the National Digital Research Centre (NDRC)

Who? Who’s behind the LocalSocialProject?

Why? Why might this be cool?

What? What are we doing?

Status Progress / Status

Who? LocalSocial Team

• Rococo Software– Java/Bluetooth software (JSR82)– Software shipped on over 200M

phones

• UCD– Wireless and Mobile R&D– Bluebook Final Year Project

• National Digital Research Centre– Translational Research– Focus on Digital Media / Digital

technology

Kicked off: Jan ‘09, 18 month duration

What? LocalSocial in a nutshell

• Social Proximity Framework– Goal: Make it easy for developers to create

mobile applications that can combine real-world and social information.

Real World Social World

What’s around me?

What can I connect to?

Activity

Status

Friendship

LocalSocial

© LocalSocial - Commerical in confidence

• Heterogeneous social networks withdifferent interfaces– Difficult to work with - especially for mobile

• Finding “things or people nearby” isvery complex for application developers– Many APIs, and very low-level

What? Some Problems

© LocalSocial - Commerical in confidence

Things nearby

Location

Location

Devices

People

Location

Context

Access Points

Location

DevicesPeople

Location

Location

GigMonkey

?? ??

GPS

Bluetooth

WiFi

aGPS

RfID

Photos

LOCALSOCIAL

APIsF/W

What? LocalSocial Elements

Social Aggregation

Context Derivation

LOCALSOCIAL

© LocalSocial - Commerical in confidence

What? LocalSocial Architecture

© LocalSocial - Commerical in confidence

What? On Device Framework

© LocalSocial - Commerical in confidence

People Places Things Locales … Interfaces

Social Aggregation

ContextDerivation

OpenS

ocialC

ustom

Gen’d CodeNative WebApp

Symbian, Android, J2ME, iPhone BONDI, OpenAjax, JavaFX

CodeGeneration

What? Technical Elements

DEVICE WEB

Framework

FRAMEWORK

Proximity Monitor

Known Devices

Known Locales

Event Mgt.

Profiles

…

GigMonkey!

© LocalSocial - Commerical in confidence

Progress Progress to date: Technical

• Proximity Framework– Uses Bluetooth for proximity and identity– On-device software

• Registers user’s device with the framework• Scans and reports on people/things nearby• Display user’s preferred social profile(s)

– Web-based server and service• Users register• Connect themselves to their online profiles (Facebook, Twitter, etc.)

– Implemented ; on third version now

• GigMonkey (Test app that uses the framework)– Uses Last.fm for music preferences, Facebook for connections

• In live test now:– Web Server and Service– Bebo and Facebook Apps– iPhone and Java Mobile clients

© LocalSocial - Commerical in confidence

User connects LocalSocialaccount to supported socialnetworks

For known deviceswith SN profiles -latest profileinformation ispulled from the web

User registers withLocalSocial.

Downloads appand runs it. Scansthe neighbourhood.LocalSocial sees

Bluetooth devicesnearby. Looks themup in L/S Service.

Users sees SNstatus and chatterfor people nearby

nn:nn:nn:nn John’s TV

nn:nn:nn:nn Sean’s Phone

nn:nn:nn:nn Access Point1

nn:nn:nn:nn Access Point2

Cool? Proximity Functionality

© LocalSocial - Commerical in confidence

License LocalSocial

Mobile and embedded market

Social network players

Other players

NDRC helps drive the commercial and licensing options

€ ? How will we make money?

Aplix, IBM, EMP,Motorola, OpenPlug,HTC, Qualcomm,CSR, iAnywhere

LinkedIn, Bebo,Plaxo,mySpace, Soocial,iMeem, MIG33,BluePulse, itsmy,Jaiku, Zyb

Mobile Operators,Mobile Distillery,Nellymoser, Newbay,Conference

Sean O Sullivan : sos@mylocalsocial.comSean Murphy : seanmurphy@mylocalsocial.comKarl Quinn : karl.quinn@ndrc.ie